Digital Marketing Strategy
Marketing Strategy, Real Estate Marketing

Defining Your Digital Marketing Strategy

A digital marketing strategy – every real estate agency needs one – but before you jump into it, as a Principal, you need to make some big decisions that will guide the scope of your strategy.

Digital marketing can provide amazing results if done correctly.  And like any initiative your agency undertakes, the amount of effort put it can really affect the results.

Here are some important questions you need to answer first:

Where does your digital marketing strategy fit in relation to your total marketing strategy?

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March 5, 2016 by
Periscope Marketing
Real Estate Marketing, Social Media Marketing

Can Periscope Drive New Leads For Agents?

If your agency is already using social media to market your brand and your services, you may not feel excited about the prospect of having to use another platform.  You may have already looked at Vine, and be posting videos on your website, YouTube channel and Facebook page, so you may wonder if you really need another video social network.

New apps and technologies are coming out all the time, but here is one that maybe your agency should be looking at.

Introducing Periscope

Periscope is a live video streaming app, which can be used on iPhone and Android smartphone devices, which allows the users to broadcast a video of what they are doing “live”.

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September 20, 2015 by
Marketing-Roadshow-Sydney-15
Marketing Strategy

Marketing Takeaways from Marketo Roadshow Sydney

On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event).

Like everything else, marketing is changing at a rapid pace.  But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI.

I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners in this area:

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September 1, 2015 by
EPM Panel Jun2015
Real Estate Marketing

Video Panel: Challenges in Property Management

Property Managers, do you find yourself in a constant dilemma with the ever changing rules, legislation, tribunal challenges, customer service expectations, return on investment, operational issues plus much more?

Recently I hosted a panel of 5 leading professionals in conjunction with Elite Property Manager to answer some of the issues you are faced with on a daily basis and how to deal with them effectively.

Videoed in the Console Brisbane office, the featured panelists were:

Fiona McEachran: How has the landscape of PM changed in recent times?

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August 30, 2015 by
Can Split Testing Bring Your Agency Better Results
Real Estate Marketing

Can Split-Testing Bring Your Agency Better Results?

How a real estate agency carries out their marketing tactics in Australia has changed permanently.  Gone are the days of simply dropping flyers, and posting big advertisements in the local newspaper.  It is a new landscape with many opportunities, both traditional and digital.

But how do you know which tactics are working?  Which marketing activities are giving you the best return-on-investment?  Well, the only way to find out is to test them…

What is Split-Testing?

Simply, split-testing (also known as AB Testing) is the process by where you decide which marketing tactic you will try, and then you choose two different ways to drive this tactic to the result you want.

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July 2, 2015 by