Since the term "Growth Hacking" has been recently popularised by tech and SaaS start-ups, you would be forgiven for thinking that it is just another trend or buzz-word.
However if you look more closely, Growth Hacking could become the norm for all businesses looking to survive and thrive in a fast-changing world.
A Communications Plan is a document that details what you are trying to achieve, who to target with your communications, when you will reach out to them, what message you will aim to get across and how you are going to distribute that message.
Effective communication, the giving and receiving of information, is the most vital thing that must take place in all businesses. It is also common for communication to be done badly, resulting in confusion between colleagues, staff and customers and in the media.
Social Media is a leading tactic in most Marketing Plans for engaging your target market in every stage in the sales and marketing funnel.
Gone are the days when Social Media was just “playing online”. Many key platforms have become serious online marketing tools, which have proven to deliver an amazing return on investment.
There are various software tools and websites that have proven themselves over the years to help businesses and marketing professionals track and monitor their social media progress.
A digital marketing strategy – every real estate agency needs one – but before you jump into it, as a Principal, you need to make some big decisions that will guide the scope of your strategy.
Digital marketing can provide amazing results if done correctly. And like any initiative your agency undertakes, the amount of effort put it can really affect the results.
Here are some important questions you need to answer first:
Where does your digital marketing strategy fit in relation to your total marketing strategy?
If your agency is already using social media to market your brand and your services, you may not feel excited about the prospect of having to use another platform. You may have already looked at Vine, and be posting videos on your website, YouTube channel and Facebook page, so you may wonder if you really need another video social network.
New apps and technologies are coming out all the time, but here is one that maybe your agency should be looking at.
Introducing Periscope
Periscope is a live video streaming app, which can be used on iPhone and Android smartphone devices, which allows the users to broadcast a video of what they are doing “live”.