It's my favourite marketing song. It's an oldie but a goodie. And it goes like this - Marketing is an investment which must be tracked and measured. Simple.
I've been a fan of using social media to boost business results for about 7 years now - wow that looks like a long time - so when the opportunity arose for me to fly for a whole day to get to San Diego to mingle with those "in the know" I jumped at the chance. I saw this infographic and I really liked it. It is a very handy marketing research tool to help plan social media marketing for business.
I like that it covers the most important social networks and is very current (to date). The featured social networks are:
Do you agree with this infographic?
These are troubling times for many businesses. The world is changing faster than we could have ever expected.Businesses that have been around for decades are sadly slipping into administration, unprepared and blind-sided by changing customer purchase habits and global competition.
In today's online marketing world marketers are pushed to get fast results: get heaps of content quickly, make sure it's full of the right keywords, get on the first page of Google, get more clicks, feed the funnel, increase those enquiries so we can make more sales etc... 