-
Aligning Calls-to-Action to your Buyer’s Journey
As LinkedIn grows in popularity and becomes more like Facebook, it is easier to spot the obvious outreach attempts of sales people. I recently received a connection request from a marketer that said, to paraphrase: “Hi, I’m a marketer, you’re a marketer, would you like to sign up for a free trial of my app.” I immediately recoiled and deleted the request. I thought for a moment about calls-to-action in the buyer’s journey, and when is the right time to send out each call to increase the likelihood of conversion. read more
-
Account Based Marketing: Uniting the Sales and Marketing Teams
Account Based Marketing (ABM) is trending hot in 2019. But is it really the miracle solution for B2B sales and marketing? I have seen marketing evolve, due to an increased understanding of buying psychology and behaviour, as well as an increased ability to analyse vast amounts of customer and market data. We are now experiencing a new digital playing field. Offering a more finely-tuned approach to older concepts like “inbound marketing”, Account Based Marketing seems like a natural step in the evolution of B2B marketing strategy. read more
-
It’s Time To Embrace Growth Hacking
Since the term "Growth Hacking" has been recently popularised by tech and SaaS start-ups, you would be forgiven for thinking that it is just another trend or buzz-word. However if you look more closely, Growth Hacking could become the norm for all businesses looking to survive and thrive in a fast-changing world.
-
10 Steps to Developing a Communications Plan
A Communications Plan is a document that details what you are trying to achieve, who to target with your communications, when you will reach out to them, what message you will aim to get across and how you are going to distribute that message. Effective communication, the giving and receiving of information, is the most vital thing that must take place in all businesses. It is also common for communication to be done badly, resulting in confusion between colleagues, staff and customers and in the media. read more
-
8 Tracking Tools For Your Social Media Stats
Social Media is a leading tactic in most Marketing Plans for engaging your target market in every stage in the sales and marketing funnel. Gone are the days when Social Media was just “playing online”. Many key platforms have become serious online marketing tools, which have proven to deliver an amazing return on investment. There are various software tools and websites that have proven themselves over the years to help businesses and marketing professionals track and monitor their social media progress. read more
Content Strategy, Marketing Operations, Inbound Specialist
