It’s my favourite marketing song.  It’s an oldie but a goodie.  And it goes like this – Marketing is an investment which must be tracked and measured.  Simple. Of course, time needs to be set aside for this tracking and measuring as well.  The data needs to be gathered, analysed and evaluated, but ultimately should provide an excellent guide as to the effectiveness of marketing activities and spend. Top Marketing KPIs 1. Sales Revenue Whether offering products or services, your business needs sales.  The revenue generated by sales should be one of the indicators of how your marketing is going. You can track overall sales revenue, but also revenue generated…