Account Based Marketing (ABM) is trending hot in 2019. But is it really the miracle solution for B2B sales and marketing?
I have seen marketing evolve, due to an increased understanding of buying psychology and behaviour, as well as an increased ability to analyse vast amounts of customer and market data.
We are now experiencing a new digital playing field. Offering a more finely-tuned approach to older concepts like “inbound marketing”, Account Based Marketing seems like a natural step in the evolution of B2B marketing strategy.