Social Media is a leading tactic in most Marketing Plans for engaging your target market in every stage in the sales and marketing funnel.
Gone are the days when Social Media was just “playing online”. Many key platforms have become serious online marketing tools, which have proven to deliver an amazing return on investment.
There are various software tools and websites that have proven themselves over the years to help businesses and marketing professionals track and monitor their social media progress.
Understanding the analytics produced as the result of social media marketing efforts needs to form a key part of reporting, so campaigns and initiatives can be improved in the future.
Let’s have a look at a few platforms:
Trackur is an online reputation & social media monitoring tool designed to assist you in tracking what is said about you on the internet. Trackur scans hundreds of millions of web pages–including news, blogs, video, images, and forums–and lets you know if it discovers anything that matches the keywords that interest you.
Pricing: Free Option. $97/ month – $447/ month
Sprout Social allows businesses to efficiently and effectively manage & grow their social presence across multiple channels and turn social connections into loyal customers.
The web application integrates with Twitter, Facebook Fan Pages, LinkedIn, Foursquare, Gowalla and other networks where consumers are engaging with businesses and brands. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that’s intuitive and easy to use.
Pricing: Free 30 Day Trial, then $59/month up to $1,500/month
The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.
True Reach is the size of your engaged audience and is based on those of your followers and friends who actively listen and react to your messages. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Network score indicates how influential your engage audience is and is also on a scale from 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.
Brandwatch is one the world’s leading tools for monitoring and capturing social media. We successfully service customers all across the globe from FTSE 100 companies to SMEs, helping them discover, understand and respond to the comments made about them by users across all forms of social media.
Pricing: Possibly expensive, and aimed at large companies, because they have no prices on their website, and you have to contact them for a demo.
Social Report is a social network analytics solution that gives you rich insights into your social space and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your data in an entirely new way.
With Social Report you’re more aware of your social space, its demographics, sentiment, location and behavioral patterns. Social Report also offers you a range of tools to help with marketing campaigns, conversion tracking as well as with semantic analysis of your social data.
Pricing: 30 Day Free Trial, then $49/month to $199/month
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.
It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
Dialogix is an Australian social media monitoring tool that shows you what is being said about your brand, industry and competitors in Twitter, Facebook, blogs, news websites, forums, and much more.
More than just software, it’s a service with human moderators and dashboard access tracking sentiment, creating a database of influencers and allowing you keep on top of the buzz with email and RSS alerts.
Pricing: Free Trial, then $149/month to $2,295/month
Measure your social ROI
Do you currently track your social media business efforts? What kind of R.O.I are you getting? Or do you know any other cool websites or software tools?