Helping your organisation achieve growth through skilful planning and tactical execution of your marketing initiatives.

I am a data-informed Marketer with over 15 years experience in consulting and IT industries. As a passionate people manager, I enjoy aligning marketing with all the teams in the business to create a seamless customer experience. I have a penchant for delicious coffee, and you can often find me boarding a plane for fun.

I juggle complex plans, execute multiple strategies, conduct ongoing split-testing and campaign tweaking, to achieve the business KPIs.

Strengths that I enjoy include:

  • Planning and Strategy
  • Content Creation and Writing
  • Buyer Persona Development and Journey Mapping
  • Account Based Marketing (ABM)
  • Marketing Automation, Workflow Building and Lead Scoring
  • Process, System and Communications Development
  • Managing a Team – helping others work to their strengths

I value flexibility, collaboration and an outcomes-based approach.  I have experience working in globally distributed teams, and I have used a range of martech platforms including Hubspot, Marketo, Salesforce, Tableau, Buffer and more.

I am currently the Marketing Operations Manager at Redback Connect.

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