Helping your organisation achieve growth through skilful planning and tactical execution of your marketing initiatives.
I am a data-informed Marketer with over 15 years experience in consulting and IT industries. As a passionate people manager, I enjoy aligning marketing with all the teams in the business to create a seamless customer experience. I have a penchant for delicious coffee, and you can often find me boarding a plane for fun.
I juggle complex plans, execute multiple strategies, conduct ongoing split-testing and campaign tweaking, to achieve the business KPIs.
Strengths that I enjoy include:
- Planning and Strategy
- Content Creation and Writing
- Buyer Persona Development and Journey Mapping
- Account Based Marketing (ABM)
- Marketing Automation, Workflow Building and Lead Scoring
- Process, System and Communications Development
- Managing a Team – helping others work to their strengths
I value flexibility, collaboration and an outcomes-based approach. I have experience working in globally distributed teams, and I have used a range of martech platforms including Hubspot, Marketo, Salesforce, Tableau, Buffer and more.