Helping you achieve growth through skilful planning and tactical execution of marketing initiatives.
I am a data-informed Marketer with over 10 years’ marketing leadership experience in Consulting and IT Industries. I believe effective marketing can only be done through a strong commitment to communication and collaboration with all teams involved.
I juggle complex plans, execute multiple strategies, conduct ongoing split-testing and campaign tweaking, to achieve the business KPIs.
I can help you with:
- Marketing Planning and Strategy – creating or updating
- Campaign Management – running social media ad campaigns
- Content Strategy – creation, scheduling, writing, proofreading, editing
- Buyer Personas – development and journey mapping
- Account Based Marketing (ABM) Campaigns
- Marketing Automation – workflow building and lead scoring
- Process Mapping – system and communications development and roll out
- HR/ Managing a Team – internal/ external/ freelancers/ agencies
I value flexibility, collaboration and an outcomes-based approach. I have experience working in globally distributed teams, and I have used a range of martech platforms including HubSpot, Marketo, Salesforce, Pardot, Tableau, Buffer and more.
- Better, targeted marketing campaigns with lower lead generation and conversion costs
- Faster and more effective marketing team due to mapped and optimised processes
- Content for your business that boosts SEO and attracts prospects into your funnel
I am available for freelance/ project based / full-time or contract work.