About

Helping you achieve growth through skilful planning and tactical execution of your marketing initiatives.

I am a data-informed Marketer with over 10 years’ marketing leadership experience in Consulting and IT Industries. I believe effective marketing can only be done through a strong commitment to communication and collaboration with all teams involved.

I juggle complex plans, execute multiple strategies, conduct ongoing split-testing and campaign tweaking, to achieve the business KPIs.

I can help you with:

  • Marketing Planning and Strategy – creating or updating
  • Campaign Management – running social media ad campaigns
  • Content Strategy – creation, scheduling, writing, proofreading, editing
  • Buyer Personas – development and journey mapping
  • Account Based Marketing (ABM) Campaigns
  • Marketing Automation – workflow building and lead scoring
  • Process Mapping – system and communications development and roll out
  • HR/ Managing a Team – internal/ external/ freelancers/ agencies

I value flexibility, collaboration and an outcomes-based approach.  I have experience working in globally distributed teams, and I have used a range of martech platforms including Hubspot, Marketo, Salesforce, Pardot, Tableau, Buffer and more.

Expected Outcomes

  • Better, targeted marketing campaigns with lower lead generation and conversion costs
  • Faster and more effective marketing team due to mapped and optimised processes
  • Content for your business that boosts SEO and attracts prospects into your funnel

I am available for freelance/ project based / full-time or contract work.

Let’s Have A Coffee