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What is your Marketing USP?
When devising a marketing plan or strategy, as a small business owner, you are encouraged to come up with a USP. Also known as Unique Selling Point. Traditionally, this is considered by many marketing professionals to be the thing about your business, your products or your services to be completely unique, that makes you stand out from the competition.
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Easy Small Business Marketing Planning Part 1
PART 1 – Getting a handle on the necessary-for-successs Marketing Plan Every small business who is responsible for generating income must consider the marketing side of their business – ie. how they will find customers. A lot of people go into business from being employed, where they excelled in their profession, but they may not have been responsible for gaining new clients. So to suddenly be faced with the prospect of mapping this out and doing a “Marketing Plan”. It can feel a little scary. This is especially true when, for example, you download your local business help centre’s Marketing Planning template and it is 29 pages long and filled…
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5 Reasons Why Facebook is Best for Business
Currently the biggest and most popular social media websites include Facebook, Linked In, Twitter, Digg and You Tube. However no business can deny that Facebook is a powerful platform for consumer interaction, advertising and having a business presence. Facebook seems to hit the right spot, between personal use and business use.
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How to Suck at Marketing
Marketing is tricky, and everywhere you look, people are giving advice on how to do it right. Well, I’m a little tired of looking at marketing like that. I cannot help myself, but recently over coffee with friends we were chatting about the marketing faux-pas. We laughed and discussed what NOT to do, and I couldn’t help but think – what a great discussion to share. So here they are, my top 10 ways to suck at marketing: 1. No Planning or Strategy Whatever you do, don’t write down how you intend to market your business, product or services. Don’t even talk about it. If you write down in detail…
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Top 5 Myths about Marketing
Marketing is more important than ever, especially since the global economic crisis. No country in the world has escaped the effects. However certain myths about marketing get in the way, and it’s time to dispel these: Myth 1 – Marketing is advertising If you ask a business about their marketing, they usually reply – “Sure, we have advertising”. The most common myth in the market place, is that marketing is just advertising, but what a lot of small businesses don’t realise, is how multi-faceted marketing REALLY is. It is almost an art form. Advertising should be a part of your Marketing Plan, but not the only section. The difference between…