All Posts By

Fiona McEachran

Marketing Strategy

Marketing Takeaways from Marketo Roadshow Sydney

On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event).

Like everything else, marketing is changing at a rapid pace.  But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI.

I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners in this area: read more

EPM Panel Jun2015
Real Estate Marketing

Video Panel: Challenges in Property Management

Property Managers, do you find yourself in a constant dilemma with the ever changing rules, legislation, tribunal challenges, customer service expectations, return on investment, operational issues plus much more?

Recently I hosted a panel of 5 leading professionals in conjunction with Elite Property Manager to answer some of the issues you are faced with on a daily basis and how to deal with them effectively.

Videoed in the Console Brisbane office, the featured panelists were:

Fiona McEachran: How has the landscape of PM changed in recent times? read more

Can Split Testing Bring Your Agency Better Results
Real Estate Marketing

Can Split-Testing Bring Your Agency Better Results?

How a real estate agency carries out their marketing tactics in Australia has changed permanently.  Gone are the days of simply dropping flyers, and posting big advertisements in the local newspaper.  It is a new landscape with many opportunities, both traditional and digital.

But how do you know which tactics are working?  Which marketing activities are giving you the best return-on-investment?  Well, the only way to find out is to test them…

What is Split-Testing?

Simply, split-testing (also known as AB Testing) is the process by where you decide which marketing tactic you will try, and then you choose two different ways to drive this tactic to the result you want. read more

Get your Property Managers involved in Social Media
Real Estate Marketing, Social Media Marketing

Get Your Property Managers Involved in Social Media

If you want social media marketing to work for your agency and showcase what makes you the best choice for landlords in your suburb, then you need to tap into one of your agency’s best resources – your property managers.

Here are three great ideas that will give your agency amazing content for social media channels:

1. Keep a list of landlord FAQs

Property managers hear all the questions from landlords and existing and prospective clients. There are usually some questions that get asked over and over. For example: How often is the rent transferred to my bank account? How much notice do I have to give my tenants? What can I do if the tenant consistently pays late? Which are the best types of tenants? read more

Should Real Estate Agents Use Instagram
Real Estate Marketing, Social Media Marketing

Should Agents Use Instagram?

If your agency is already using Facebook and Twitter to promote your business and build relationships with consumers, you may be wondering if you need to be using any other social networks – like Instagram.

In deciding whether to invest your time and money on a new social network, you should firstly consider whether your target customers are actually spending their time on that platform.

A 2015 Sensis report shows that Instagram has overtaken Google Plus as the third most-used social network in Australia, sitting closely behind LinkedIn. If this trend continues, getting onto Instagram now may be the right time. read more