10 Steps to Developing a Communications Plan

A Communications Plan is a document that details what you are trying to achieve, who to target with your communications, when you will reach out to them, what message you will aim to get across and how you are going to distribute that message.

Effective communication, the giving and receiving of information, is the most vital thing that must take place in all businesses.  It is also common for communication to be done badly, resulting in confusion between colleagues, staff and customers and in the media. read more

8 Tracking Tools For Your Social Media Stats

Social Media is a leading tactic in most Marketing Plans for engaging your target market in every stage in the sales and marketing funnel.

Gone are the days when Social Media was just “playing online”.  Many key platforms have become serious online marketing tools, which have proven to deliver an amazing return on investment.

There are various software tools and websites that have proven themselves over the years to help businesses and marketing professionals track and monitor their social media progress. read more

Marketing Takeaways from Marketo Roadshow Sydney

On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event).

Like everything else, marketing is changing at a rapid pace.  But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI.

I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners in this area: read more