PART 1 – Getting a handle on the necessary-for-successs Marketing Plan
Every small business who is responsible for generating income must consider the marketing side of their business – ie. how they will find customers.
A lot of people go into business from being employed, where they excelled in their profession, but they may not have been responsible for gaining new clients. So to suddenly be faced with the prospect of mapping this out and doing a “Marketing Plan”. It can feel a little scary.