Social Media Marketing World

How To Be Authentic In Social Media

Hint: Your online should match your offline (thanks for that one Erika)

This year, I returned to the Social Media Marketing World conference in San Diego, and I learned a whole lot more than I bargained for.

Did the presentations and sessions blow me away?

Mostly no, but thank you Tim Washer and John Jantsch for being awesome and making my time in your sessions well spent.

Despite a lot of the sessions being duds, everything else around the sessions did teach me so much more.  So I will share with you the 2 biggest lessons I learned: read more

SMMW14

My Visit To Social Media Marketing World 2014

I’ve been a fan of using social media to boost business results for about 7 years now – wow that looks like a long time – so when the opportunity arose for me to fly for a whole day to get to San Diego to mingle with those “in the know” I jumped at the chance.

I learned about the event through following Social Media Examiner (my new Mashable), and the speaker list featured 2014’s best and brightest in the field.

My reason for attending was not really the content, as you can kinda find that content online.  I was just keen to meet other social marketing strategists and corporate marketers that I could learn from and even help.  It was also cool to meet a few of the influencers and party on the USS Midway 😉 read more

Market Your Way to Growth Book

Market Your Way To Growth: A Book Review

These are troubling times for many businesses. The world is changing faster than we could have ever expected.

Businesses that have been around for decades are sadly slipping into administration, unprepared and blind-sided by changing customer purchase habits and global competition.

So it seems that the Kotler boys latest book is appearing at exactly the right time…

Market Your Way To Growth: 8 Ways To Win

If you are in business you will know that if you are not growing, you are dying.  You need to understand the best strategies available to take your business through the current economic bumpy waters.  And if you are not updating your skills, and re-evaluating your current marketing methods, you could quickly lose touch with your customers, and revenue can slide. read more

Content Marketers Who Cheat

In today’s online marketing world marketers are pushed to get fast results: get heaps of content quickly, make sure it’s full of the right keywords, get on the first page of Google, get more clicks, feed the funnel, increase those enquiries so we can make more sales etc…

With so much pressure, it’s understandable that some marketers may want to find some shortcuts. I heard a story recently about a content marketer doing exactly that AND working for a busy Sydney agency.

Let me explain their strategy and maybe you can tell me if it’s wrong or right. read more