You want your copywriting on the web to either engage your customers or get them to take action. And the copywriter you choose will be representing your business, so it's important to make sure you choose the right one.
The ability to write good copy is a skill. Good copy can make you laugh, make you cry, and especially make you buy! But if you are considering hiring a copywriter it's important to understand exactly what they do and what types of copy they can provide.