Social media is here to stay. Now more than ever, real estate agents need to be using it correctly to grow their following, gain trust and loyalty, and grow their business.
When researching which agent to go with, prospects today use social media to help assess which agents they can trust to sell their house or manage their investment property.
So it is in an agent’s best interest to have an outstanding and impressive social presence that will ultimately work in building this trust and loyalty.
According to an authentic brands study in 2014, Cohn Wolfe determined that “63 per cent of global consumers would buy from a company they consider to be authentic, over and above competitors”. This indicates that improving authenticity in social media could have a significant impact on your engagement and ultimately lead generation.