These are troubling times for many businesses. The world is changing faster than we could have ever expected.
Businesses that have been around for decades are sadly slipping into administration, unprepared and blind-sided by changing customer purchase habits and global competition.
So it seems that the Kotler boys latest book is appearing at exactly the right time…
Market Your Way To Growth: 8 Ways To Win
If you are in business you will know that if you are not growing, you are dying. You need to understand the best strategies available to take your business through the current economic bumpy waters. And if you are not updating your skills, and re-evaluating your current marketing methods, you could quickly lose touch with your customers, and revenue can slide.