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Real Estate Marketing

Should Real Estate Agents Use Instagram
Real Estate Marketing, Social Media Marketing

Should Agents Use Instagram?

If your agency is already using Facebook and Twitter to promote your business and build relationships with consumers, you may be wondering if you need to be using any other social networks – like Instagram.

In deciding whether to invest your time and money on a new social network, you should firstly consider whether your target customers are actually spending their time on that platform.

A 2015 Sensis report shows that Instagram has overtaken Google Plus as the third most-used social network in Australia, sitting closely behind LinkedIn. If this trend continues, getting onto Instagram now may be the right time. read more

How Agents Can Be Authenic in Social Media
Marketing Strategy, Real Estate Marketing

How Agents Can Be Authentic In Social Media

Social media is here to stay. Now more than ever, real estate agents need to be using it correctly to grow their following, gain trust and loyalty, and grow their business.

When researching which agent to go with, prospects today use social media to help assess which agents they can trust to sell their house or manage their investment property.

So it is in an agent’s best interest to have an outstanding and impressive social presence that will ultimately work in building this trust and loyalty.

According to an authentic brands study in 2014, Cohn Wolfe determined that “63 per cent of global consumers would buy from a company they consider to be authentic, over and above competitors”. This indicates that improving authenticity in social media could have a significant impact on your engagement and ultimately lead generation. read more

Social Media Branding
Real Estate Marketing, Social Media Marketing

Principals: Get Your Social Media Branding Right

Your brand is so much bigger than your agency’s colours and logo. It is expressed at every touch point made by a staff member on the social media channels.

When your property manager comments on a blog – that’s your brand.

When your sales consultant tweets on Twitter – that’s your brand.

When your administrator shares a post on Facebook – that’s your brand.

When you understand all the parts that influence your brand, you can create a framework for it to grow.

Your brand can have power read more

Twitter Marketing
Real Estate Marketing, Social Media Marketing

How Your Agency Should Be Using Twitter

Twitter has been around since 2006, and has grown into a great social media tool for businesses. The 140 character-sharing platform is currently utilised by over 2.8 million Australians.

Real estate agents and property managers in Australia have been taking advantage, and although many see the ‘media’ function of this marketing channel, many still do not understand the ‘social’ side.

Many agents just tweet their latest sales or rental listings, but Twitter can be so much more. Here are some suggestions for how you can make Twitter work more effectively for your agency. read more

3 Marketing Musts for Real Estate Agencies in 2015
Real Estate Marketing

3 Marketing Musts for Real Estate Agencies in 2015

As the property market in Australia continues to perform well, agencies need to put themselves in the best position possible to obtain more vendors and landlords to grow their businesses.

Ultimately, this means using your marketing tools to showcase your available properties, knowledge and expertise, as well as build trust with your customer as fast as possible.

With all the marketing options available, there are three really big musts that agencies need to get right in 2015 before doing any other marketing. read more