Search Engine Optimisation is as popular as ever. Just having a website doesn’t mean your potential customers will find you in the ocean of millions of websites online. You need to have your website optimised. And there are a great range of free tools to check and monitor your website to see how well it’s doing.
SEO isn’t about how pretty your website is, it’s about how good it looks to the search engines like Google. A lot of elements make up a truly optimised website. And if you spend some time on these free tools, you will get a feel for what the search engines are looking for – and what can help you reach the first page.