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Social Media Marketing

8 Tracking Tools For Your Social Media Stats

Social Media is a leading tactic in most Marketing Plans for engaging your target market in every stage in the sales and marketing funnel.

Gone are the days when Social Media was just “playing online”. Many key platforms have become serious online marketing tools, which have proven to deliver an amazing return on investment.

There are various software tools and websites that have proven themselves over the years to help businesses and marketing professionals track and monitor their social media progress. read more

April 28, 2016 by Fiona McEachran

Can Periscope Drive New Leads For Agents?

If your agency is already using social media to market your brand and your services, you may not feel excited about the prospect of having to use another platform. You may have already looked at Vine, and be posting videos on your website, YouTube channel and Facebook page, so you may wonder if you really need another video social network.

New apps and technologies are coming out all the time, but here is one that maybe your agency should be looking at.

Introducing Periscope

Periscope is a live video streaming app, which can be used on iPhone and Android smartphone devices, which allows the users to broadcast a video of what they are doing “live”. read more

September 20, 2015 by Fiona McEachran

Real Estate Marketing, Social Media Marketing

Get Your Property Managers Involved in Social Media

If you want social media marketing to work for your agency and showcase what makes you the best choice for landlords in your suburb, then you need to tap into one of your agency’s best resources – your property managers.

Here are three great ideas that will give your agency amazing content for social media channels:

1. Keep a list of landlord FAQs

Property managers hear all the questions from landlords and existing and prospective clients. There are usually some questions that get asked over and over. For example: How often is the rent transferred to my bank account? How much notice do I have to give my tenants? What can I do if the tenant consistently pays late? Which are the best types of tenants? read more

June 24, 2015 by Fiona McEachran

Real Estate Marketing, Social Media Marketing

Should Agents Use Instagram?

If your agency is already using Facebook and Twitter to promote your business and build relationships with consumers, you may be wondering if you need to be using any other social networks – like Instagram.

In deciding whether to invest your time and money on a new social network, you should firstly consider whether your target customers are actually spending their time on that platform.

A 2015 Sensis report shows that Instagram has overtaken Google Plus as the third most-used social network in Australia, sitting closely behind LinkedIn. If this trend continues, getting onto Instagram now may be the right time. read more

June 4, 2015 by Fiona McEachran

Social Media Marketing

How To Be Authentic In Social Media

Hint: Your online should match your offline (thanks for that one Erika)

This year, I returned to the Social Media Marketing World conference in San Diego, and I learned a whole lot more than I bargained for.

Did the presentations and sessions blow me away?

Mostly no, but thank you Tim Washer and John Jantsch for being awesome and making my time in your sessions well spent.

Despite a lot of the sessions being duds, everything else around the sessions did teach me so much more. So I will share with you the 2 biggest lessons I learned: read more

April 7, 2015 by Fiona McEachran