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Social Media Marketing

Social Media Branding
Real Estate Marketing, Social Media Marketing

Principals: Get Your Social Media Branding Right

Your brand is so much bigger than your agency’s colours and logo. It is expressed at every touch point made by a staff member on the social media channels.

When your property manager comments on a blog – that’s your brand.

When your sales consultant tweets on Twitter – that’s your brand.

When your administrator shares a post on Facebook – that’s your brand.

When you understand all the parts that influence your brand, you can create a framework for it to grow.

Your brand can have power read more

Twitter Marketing
Real Estate Marketing, Social Media Marketing

How Your Agency Should Be Using Twitter

Twitter has been around since 2006, and has grown into a great social media tool for businesses. The 140 character-sharing platform is currently utilised by over 2.8 million Australians.

Real estate agents and property managers in Australia have been taking advantage, and although many see the ‘media’ function of this marketing channel, many still do not understand the ‘social’ side.

Many agents just tweet their latest sales or rental listings, but Twitter can be so much more. Here are some suggestions for how you can make Twitter work more effectively for your agency. read more

Social Media Marketing

Social Media has no Finish Line

Social Media has no Finish LineSocial media planning and strategy is a fairly new section for most small businesses in their marketing plan.  It was only a few years ago that businesses were adding an "online" section to their marketing plan, and adding sub-categories like "website" and "banner ads".