Your brand is so much bigger than your agency’s colours and logo. It is expressed at every touch point made by a staff member on the social media channels.
When your property manager comments on a blog – that’s your brand.
When your sales consultant tweets on Twitter – that’s your brand.
When your administrator shares a post on Facebook – that’s your brand.
When you understand all the parts that influence your brand, you can create a framework for it to grow.
Your brand can have power