Expertise

Industry Experience

  • Consulting, Education and Training Services
  • SaaS (Software as a Service), IT and Technology
  • Real Estate
  • Marketing Agency

Strategic Digital Marketing Planning

  • Market, industry and consumer research
  • Design, develop and compile marketing plans
  • Implement marketing plans and marketing campaigns
  • Track, monitor and report results monthly

Team Management

  • Managing a team and business
  • Recruiting and interviewing
  • Holding meetings
  • Coaching and running training sessions
  • Creating team communications
  • Creating collateral

Brand Strategy

  • Ensuring all marketing is in line with the business brand

Digital Marketing

  • Updating, managing and maintaining business websites
  • Email marketing (EDMs, Newsletters)
  • SEM (Search Engine Marketing)
  • Social media marketing (Facebook, Instagram, Twitter, LinkedIn, YouTube, Instagram)
  • SEO (Search Engine Optimisation)

Communication

  • Creating content and copy
  • Writing and distributing press releases
  • Liaising between internal and external clients
    • Fellow staff and executive management
    • Advertising and marketing agencies
    • PR agencies
    • Design agencies
  • Writing case studies and developing client testimonials
  • Design, develop and distribute newsletters and EDMs (electronic direct mail)
  • Design and develop presentations
  • Writing and managing quality procedures
  • Mapping workplaces

Project Management

  • Project planning, design, implementation and tracking
  • Event management and coordination

Tech Skills

  • Advanced Microsoft Office: Outlook, Word, PowerPoint, Excel
  • Reporting
  • Web – WordPress, Joomla, Drupal, Basic HTML
  • Email Marketing and Automation – Hubspot, Marketo, MailChimp, Constant Contact, iContact, Campaign Monitor
  • CRM – Salesforce, Hubspot, Zoho, vTiger
  • Software: Google Analytics, Adwords, Webmaster, Hootsuite, Unbounce
  • Team Collaboration: Slack, Asana, Trello

Marketing Work Portfolio

If you would like to see some companies I have worked for and details of the marketing work I have done, please click here.