Expertise

Strategic Digital Marketing Planning

  • Market, Industry and Consumer Research
  • Design, Develop and Compile Marketing Plans
  • Implement Marketing Plans and Marketing Campaigns
  • Track, Monitor and Report Results

Team Management

  • Managing a team and business
  • Holding meetings
  • Coaching/ Training
  • Creating team communications
  • Creating collateral

Brand Strategy

  • Ensuring all marketing is in line with the business brand

Digital Marketing

  • Updating, managing and maintaining business websites
  • Email Marketing (EDMs, Newsletters)
  • SEM (Search Engine Marketing)
  • Social Media Marketing (Facebook, Twitter, LinkedIn, YouTube, Google Plus, Instagram)
  • SEO (Search Engine Optimisation)

Communication

  • Creating Content and Copy
  • Writing and Distributing Press Releases
  • Liaising Between Internal and External Clients
    • Fellow Staff and Executive Management
    • Advertising Agencies
    • PR Agencies
    • Design Agencies
  • Writing case studies and developing client testimonials
  • Design, develop and distribute Newsletters and Direct Mailouts
  • Design and develop Presentations
  • Writing and managing quality procedures

Project Management

  • Project planning, design, implementation and tracking
  • Event Management and Coordination

Administration and IT Skills

  • Advanced Microsoft Office: Outlook, Word, PowerPoint, Excel
  • Reporting
  • Web – WordPress, Joomla, Drupal, Basic HTML
  • Email Marketing – MailChimp, Constant Contact, iContact, Campaign Monitor
  • CRM – Salesforce, Zoho, vTiger
  • Software: Google Analytics, Adwords, Webmaster, Hootsuite, Unbounce
  • Team Collaboration: Slack, Asana

Marketing Work Portfolio

If you would like to see some companies I have worked for and details of the marketing work I have done, please click here.