EPM Panel Jun2015
Real Estate Marketing

Video Panel: Challenges in Property Management

Property Managers, do you find yourself in a constant dilemma with the ever changing rules, legislation, tribunal challenges, customer service expectations, return on investment, operational issues plus much more?

Recently I hosted a panel of 5 leading professionals in conjunction with Elite Property Manager to answer some of the issues you are faced with on a daily basis and how to deal with them effectively.

Videoed in the Console Brisbane office, the featured panelists were:

Fiona McEachran: How has the landscape of PM changed in recent times?

read more

Can Split Testing Bring Your Agency Better Results
Real Estate Marketing

Can Split-Testing Bring Your Agency Better Results?

How a real estate agency carries out their marketing tactics in Australia has changed permanently.  Gone are the days of simply dropping flyers, and posting big advertisements in the local newspaper.  It is a new landscape with many opportunities, both traditional and digital.

But how do you know which tactics are working?  Which marketing activities are giving you the best return-on-investment?  Well, the only way to find out is to test them…

What is Split-Testing?

Simply, split-testing (also known as AB Testing) is the process by where you decide which marketing tactic you will try, and then you choose two different ways to drive this tactic to the result you want.

read more

Get your Property Managers involved in Social Media
Real Estate Marketing, Social Media Marketing

Get Your Property Managers Involved in Social Media

If you want social media marketing to work for your agency and showcase what makes you the best choice for landlords in your suburb, then you need to tap into one of your agency’s best resources – your property managers.

Here are three great ideas that will give your agency amazing content for social media channels:

1. Keep a list of landlord FAQs

Property managers hear all the questions from landlords and existing and prospective clients. There are usually some questions that get asked over and over. For example: How often is the rent transferred to my bank account? How much notice do I have to give my tenants? What can I do if the tenant consistently pays late? Which are the best types of tenants?

read more

Should Real Estate Agents Use Instagram
Real Estate Marketing, Social Media Marketing

Should Agents Use Instagram?

If your agency is already using Facebook and Twitter to promote your business and build relationships with consumers, you may be wondering if you need to be using any other social networks – like Instagram.

In deciding whether to invest your time and money on a new social network, you should firstly consider whether your target customers are actually spending their time on that platform.

A 2015 Sensis report shows that Instagram has overtaken Google Plus as the third most-used social network in Australia, sitting closely behind LinkedIn. If this trend continues, getting onto Instagram now may be the right time.

read more

How Agents Can Be Authenic in Social Media
Marketing Strategy, Real Estate Marketing

How Agents Can Be Authentic In Social Media

Social media is here to stay. Now more than ever, real estate agents need to be using it correctly to grow their following, gain trust and loyalty, and grow their business.

When researching which agent to go with, prospects today use social media to help assess which agents they can trust to sell their house or manage their investment property.

So it is in an agent’s best interest to have an outstanding and impressive social presence that will ultimately work in building this trust and loyalty.

According to an authentic brands study in 2014, Cohn Wolfe determined that “63 per cent of global consumers would buy from a company they consider to be authentic, over and above competitors”. This indicates that improving authenticity in social media could have a significant impact on your engagement and ultimately lead generation.

read more