Portfolio

I have worked with some amazing businesses.  Here are the details of some of my work including testimonials.

Feel free to check out my:

Onthehouse Holdings (Console)

Marketing Manager for the Console real estate software and data company in Surry Hills, Sydney:

Onthehouse served a diverse range of customers including consumers, real estate agents, property investors and financial institutions through their brands – onthehouse.com.au, Console, Onthehouse Media and Residex.

Date: 2014 – 2016

Industry: Tech/ Software/ Real Estate

Responsibilities:

  • Brand Strategy – Marketing Plans, Campaigns and Promotions
  • People Management – Managing the Marketing Team, Running Weekly Meetings, Overseeing Internal Team Communications
  • Event Management – Managing, Coordinating and Attending Trade Events across Australia and New Zealand
  • Email Marketing – Strategy, planning, execution and tracking of all email campaigns
  • Communications – Conducting Team Meetings, Attending Management Meetings, Creating systems and processes
  • Social Media Management – Growing communities on Facebook and Twitter
  • Project Management – launching and managing Console website
  • Collaboration – Working with design and PR agencies, freelancers
  • Editor  and Manager – Expert Agent Email Community
  • Budget – Setting Up, Monitoring and Reporting on Annual Marketing Budget
  • Blogging and PR – for various online communities

Fiona is a highly driven Marketing Manager. Fiona is passionate when it comes to marketing and has extensive knowledge on delivering great marketing. Fiona’s ability to build strong relationships with key stakeholders is truly an acknowledgement to her experience and intelligence. Fiona’s ability to communicate is of high standards and is always putting her clients first whether those clients are external or internal. Fiona will always go that extra step to ensure that what is being delivered is always professional.

Fiona is a team player, who thrives in a collaborative team environment. Fiona is trustworthy, reliable, honest and works hard to get the results needed. I would highly recommend Fiona for any role she chooses to pursue.

Angela Skinner, Product Manager

 

MRD Partners

Marketing Management and Property Research/ Sourcing for property marketing agency in Varsity Lakes, Gold Coast.

Date: 2012 – 2013

Industry: Real Estate/ Investing/ Education

MRD Partners, was originally Your Property Investment Mentor, when I started working for them in December 2012.  I worked with the owners to help change the course of the company, and I came up with the new name MRD Partners, which they have now become.

  • Re-branding and Brand Strategy
  • Social Media Management – Facebook, Twitter, LinkedIn
  • Writing blogs for company website
  • Running Seminar Campaign
  • Creating systems and processes
  • SEO and website management
  • Working with graphic designers and video marketers

Fiona is a highly capable Marketing Professional that likes to try new and exciting things to help promote a Business. She is a dedicated individual that will go the extra mile to get results. She has a flair when it comes to Property Selection, as she is a seasoned investor herself.

Working with her I got to know her on a Professional and Personal level. She is a woman of high Integrity and ethics, very loyal, resourceful, disciplined, motivated, and always willing to find a solution to any problem. She is a valued member on any team and I know she will always bring a wealth of knowledge and experience to any organisation when it comes to Marketing and Property Sourcing. I wouldn’t have any hesitation in recommending her for any role she is inspired or excited about. I wish her every Success.

– Kelly Quessada, Property Mentor

 

Australian Finance Centre

Marketing Consultant for leading mortgage broker in Surfers Paradise.

Date: 2012

Industry: Finance/ Mortgages

  • Social Media Management – Facebook, Twitter, LinkedIn
  • Co-ordinating Website and Logo Re-design
  • Writing copy for Email Marketing Newsletters
  • Setting up Google Analytics
  • Creating a Plan and Strategy

 

AAC ID Solutions

eMarketing Strategy, Set Up, Implementation, Management and Tracking for Gold Coast Identification Solution Specialists.

Date: 2012

Industry: Ecommerce

  • Digital Marketing Plan and Strategy
  • Social Media Management
  • Copywriting

Outcomes:

  • By regularly adding news, products and blogs I increased search traffic by 300% over 3 months, which in turn increased sales and revenue by 30% for April 2012
  • Sales copy from Email Marketing campaigns directly led to increased sales
  • Facebook and Twitter engagements led to sales
  • PR Success – Hot Tomato (Local Radio) visited our offices and provided complimentary online promotion

 

GC Strata Management

Marketing Planning for Gold Coast Small-to-Medium Body Corporate Specialists.

Date: 2011

Industry: Real Estate/ Administration

  • Marketing Plan Outline
  • Assisting with writing copy
  • Consultation

As the founder of a start-up business, I approached Fiona McEachran to assist me develop marketing strategies and plan the future direction of my business.

Fiona is organised, easy to work with, inspirational and dedicated to helping her clients achieve their goals. While often I felt exhilarated, at times I suffered “brain fatigue” from all the planning work I had to do.

I strongly recommend Fiona for all your marketing requirements.

Penny Sherrin
GC Strata Management, Gold Coast.

 

Pink Pear Professionals

Marketing Plan, Copywriting and Graphic Design for Gold Coast Hospitality Bookkeeping Specialists.

Date: 2011

Industry: Finance/ Bookkeeping

  • Marketing Plan and Strategy for 2012
  • Leaflet Copywriting
  • Leaflet and Folder Design
“Fiona’s book, ‘Web Branding Coach: Genesis’ is a must for anybody wanting to clarify and market their personal brand.

It assists you to assess your past, present and future self.  This self assessment clarifies where and what you want to achieve from your brand and provides you with the tools to then achieve your goals. It is the vision that this clarity provides that is the strength to success.

This invaluable clarity coupled with Fiona’s marketing knowledge, plan, research and design concepts provide a powerful marketing solution.

I recommend Fiona to any requiring a truly amazing marketing experience.”

Janelle Fineran
Pink Pear Professionals

 

Realty on Gold

Marketing Planning for the Premier Gold Coast Property Buyers Agents

Date: 2011

Industry: Real Estate

  • Mini-Marketing Plan
  • Graphic Design
  • Website Re-Design

“Fiona was engaged to help Realty on Gold revamp our marketing strategy and she has given us new enthusiasm for the year ahead and given our brand and website a great new look.

We look forward to working with her as we work through our goals in 2012. She has been very supportive and a deep knowledge of our industry which makes her contribution invaluable.” 

Lesley MacKenzie
Realty on Gold

 

The Learning Curve

The Learning Curve was the number one educational charity in the UK and they were after a fresh look, to re-engage the not-for-profit sector and redefine the impression of the charity industry.

Date: January 2004 – August 2005

Industry: Education/ Training/ Charity/ Not-for-Profit

Marketing Manager:

  • Managing all marketing activities including planning, strategy, budget and forecasting
  • Event Coordination and Project Management
  • Direct Mailing and Advertising Campaigns
  • Newsletter formatting and copywriting
  • Website Re-Design
  • Office Administration and Website Management
  • Liaise with Design Agency to create Newsletters, Leaflets and Directories
Work With Me