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  • Content Marketing,  Marketing Strategy

    10 Steps to Developing a Communications Plan

    February 23, 2017 /

    A Communications Plan is a document that details what you are trying to achieve, who to target with your communications, when you will reach out to them, what message you will aim to get across and how you are going to distribute that message. Effective communication, the giving and receiving of information, is the most vital thing that must take place in all businesses.  It is also common for communication to be done badly, resulting in confusion between colleagues, staff and customers and in the media. read more

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    Fiona McEachran Comments Off on 10 Steps to Developing a Communications Plan

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  • Content Marketing,  Marketing Strategy

    Are You Using Emotions In Your Marketing Messages?

    December 24, 2011 /

    We are emotional beings.  It has been proven that we rarely purchase any product or service on logic. We decide how we feel about the decision to purchase, or the item or service itself, and then we justify the decision with logic.  So it would make sense for any business marketing a product or service, to strongly consider exactly which emotion is being targeted in your potential customers. These can be called Emotional Triggers, as when you tap into the right one, and demonstrate which emotion your products or services align with, it can make creating that call-to-action, and ultimately that sale, a lot easier. read more

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    Fiona McEachran Comments Off on Are You Using Emotions In Your Marketing Messages?

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  • Marketing Strategy

    What is your Marketing USP?

    June 8, 2010 /

    When devising a marketing plan or strategy, as a small business owner, you are encouraged to come up with a USP.  Also known as Unique Selling Point.  Traditionally, this is considered by many marketing professionals to be the thing about your business, your products or your services to be completely unique, that makes you stand out from the competition.

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    Fiona McEachran 13 Comments

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About

I am the Project Manager, Digital Events at Private Media helping bring Crikey, The Mandarin and Smart Company to the world.

I run campaigns, manage social media, write and edit content, and dabble in email marketing and automation.

Before the coronavirus pandemic I traveled to new places and had amazing experiences.

Location: Working remotely in Brisbane

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Digital and Virtual Events | Project Management | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

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@SuxHypocrisy: Re: Watches "Its a govt-owned business and it is taxpayers' money & it has to be treated like that." $30m for $3m Leppington land $77M Bonuses in NBN $1.5M for his special 52 Star Chamber staff $3B CDG Rorts $100M #SportsRorts $80M #WaterGate & on & on & on #ScottyTheBully https://t.co/jKpamFURIz
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@AlboMP: Labor Governments build trains in Australia. Liberal Governments buy trains from overseas, selling out Australian workers and Australian skills. This morning, @PatrickGormanMP and I toured the trains for Perth’s Metronet. 246 of them are being built right here in Perth. https://t.co/lrZ4p2QR1a
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- 4 hours ago

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