A digital marketing strategy – every real estate agency needs one – but before you jump into it, as a Principal, you need to make some big decisions that will guide the scope of your strategy.
Digital marketing can provide amazing results if done correctly. And like any initiative your agency undertakes, the amount of effort put it can really affect the results.
Here are some important questions you need to answer first:
Where does your digital marketing strategy fit in relation to your total marketing strategy?