Facebook advertising is complex, and if not managed correctly, can waste a lot of time and money. Like all marketing tactics, planning is key. Knowing exactly what you are trying to achieve and who your target audience is can make a huge difference.
Currently the biggest and most popular social media websites include Facebook, Linked In, Twitter, Digg and You Tube. However no business can deny that Facebook is a powerful platform for consumer interaction, advertising and having a business presence. Facebook seems to hit the right spot, between personal use and business use.