Fiona McEachran

Marketing Specialist | Digital Events | Content

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  • Marketing Strategy

    Easy Market Research with 12 Great Poll Sites

    October 17, 2010 /

    When starting a new business or updating your Marketing Plan, you may not have all the information at hand that you need. When you are defining and categorising your ideal target market, you may need to conduct some further research. There are many different methods for carrying out market research, but a very effective one is to do a poll or survey. What is a Poll? According to Wikipedia: An opinion poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.…

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    Fiona McEachran 8 Comments

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  • Content Marketing,  Marketing Strategy

    Know Your Customer! Profiling is a Must

    September 9, 2010 /

    I'm a big believer in customer profiling.  This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential clients are, so you can make the most of your marketing and advertising budget reaching them.

    read more
    Fiona McEachran 7 Comments

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About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I am currently part of the PageUp growth team, managing events and campaigns, social media, writing and editing content, and dabbling in email marketing and automation.

Before the coronavirus pandemic I travelled for fun.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications Content Ideas Copywriting Customer Research Facebook Ads Facebook Campaign Facebook Marketing hybrid events Instagram Marketing Job Hunting Key Performance Indicator KPIs Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Marketo Market Research online events Philip Kotler Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Twitter Marketing Video Marketing Virtual Events Webinars webinar software

Tweet

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fionamceachran

- 6 hours ago

@Baremetrics Events and webinars 😁💪
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I know Content

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Recent Posts

  • Livestorm – a webinar and digital events software review
  • WebinarGeek – webinar and digital event software review
  • BigMarker – a webinar and digital event software review
  • Demio – a webinar and digital event software review
  • Unpacking Digital Event Strategy in 2021

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Social Media Marketing

Latest Tweets

Fiona McEachran fionamceachran
Covid is not over. #WearAMask #COVID19 #COVID19Aus https://t.co/KwYrB9eaRV

- 6 hours ago

h J R
Fiona McEachran fionamceachran
@Baremetrics Events and webinars 😁💪

- 7 hours ago

h J R
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