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  • Virtual Events
    Content Marketing

    4 Popular Virtual Events You Should Try

    March 25, 2020 /

    Running in-person business events has been an effective marketing strategy for many companies, especially for conversions in the middle and bottom of the funnel.  Live events have proven that you can achieve so much in a limited time: Showcase your brand Network and build relationships with prospects Demonstrate your knowledge and experience Although you won’t be able to recreate the same face-to-face experience with digital events, you can still achieve some of your goals. Technology has changed how we live and work, and can now be used  to run fantastic and engaging virtual events. Firstly, you need to choose the type of virtual event you want to run.  The good…

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    Fiona McEachran Comments Off on 4 Popular Virtual Events You Should Try

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  • Marketing Life,  Marketing Strategy

    Marketing Takeaways from Marketo Roadshow Sydney

    September 1, 2015 /

    On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event). Like everything else, marketing is changing at a rapid pace.  But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI. I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners…

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    Fiona McEachran Comments Off on Marketing Takeaways from Marketo Roadshow Sydney

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  • Social Media Marketing World
    Social Media Marketing

    How To Be Authentic In Social Media

    April 7, 2015 /

    Hint: Your online should match your offline (thanks for that one Erika) This year, I returned to the Social Media Marketing World conference in San Diego, and I learned a whole lot more than I bargained for. Did the presentations and sessions blow me away? Mostly no, but thank you Tim Washer and John Jantsch for being awesome and making my time in your sessions well spent. Despite a lot of the sessions being duds, everything else around the sessions did teach me so much more.  So I will share with you the 2 biggest lessons I learned: read more

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    Fiona McEachran 1 Comment

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  • SMMW14
    Marketing Life,  Social Media Marketing

    My Visit To Social Media Marketing World 2014

    April 7, 2014 /

    I’ve been a fan of using social media to boost business results for about 7 years now – wow that looks like a long time – so when the opportunity arose for me to fly for a whole day to get to San Diego to mingle with those “in the know” I jumped at the chance. I learned about the event through following Social Media Examiner (my new Mashable), and the speaker list featured 2014’s best and brightest in the field. My reason for attending was not really the content, as you can kinda find that content online.  I was just keen to meet other social marketing strategists and corporate…

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    Fiona McEachran 3 Comments

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About

I am the Project Manager, Digital Events at Private Media helping bring Crikey, The Mandarin and Smart Company to the world.

I run campaigns, manage social media, write and edit content, and dabble in email marketing and automation.

Before the coronavirus pandemic I traveled to new places and had amazing experiences.

Location: Working remotely in Brisbane

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Digital and Virtual Events | Project Management | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

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