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Marketing Event

Marketing Strategy

Marketing Takeaways from Marketo Roadshow Sydney

On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event).

Like everything else, marketing is changing at a rapid pace.  But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI.

I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners in this area: read more

Social Media Marketing World
Social Media Marketing

How To Be Authentic In Social Media

Hint: Your online should match your offline (thanks for that one Erika)

This year, I returned to the Social Media Marketing World conference in San Diego, and I learned a whole lot more than I bargained for.

Did the presentations and sessions blow me away?

Mostly no, but thank you Tim Washer and John Jantsch for being awesome and making my time in your sessions well spent.

Despite a lot of the sessions being duds, everything else around the sessions did teach me so much more.  So I will share with you the 2 biggest lessons I learned: read more