On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event).
Like everything else, marketing is changing at a rapid pace. But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI.
I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners in this area:
I've been a fan of using social media to boost business results for about 7 years now - wow that looks like a long time - so when the opportunity arose for me to fly for a whole day to get to San Diego to mingle with those "in the know" I jumped at the chance.