Fiona McEachran

Marketing Specialist | Digital Events | Content

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  • Content Marketing

    Using Surveys For Market Research

    September 3, 2013 /

    The better you know your customer, the easier it is to talk to them through your marketing, and target them with your messages. Even if you think you know your customer very well, you can always improve and provide better products or services or additional products or services to meet their needs.  The best way to research customers is to ask them to complete a short survey. How Long Should The Survey Be? You might be tempted to take the opportunity to find out as much as you can, and ask a large number of questions, but ultimately, your customers time is valuable, so it is important to decide exactly…

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    Fiona McEachran 4 Comments

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  • Content Marketing

    How To Choose A Copywriter

    October 22, 2012 /

    You want your copywriting on the web to either engage your customers or get them to take action.  And the copywriter you choose will be representing your business, so it’s important to make sure you choose the right one. But with so many copywriters available all around the world, how do you possibly choose the one that will best suit you? Here are my tips for choosing your copywriter: You Like Their Work If you are going to get a copy writer to write copy for your website, then read the copy they have written on their own website and their clients’ websites.  Does the copy have a personality that…

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    Fiona McEachran 1 Comment

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    Develop a Better Business Blogging Strategy

    December 15, 2010

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    February 23, 2017

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    June 12, 2011
  • Marketing Strategy

    Understanding Sociographics in Market Research

    November 1, 2011 /

    If you want to truly connect with your target market, any marketer will tell you, about the importance of defining your target market profile. This means establishing exactly who you’re directing your products and services at.  These are the people who desperately want and need what you’ve got! After you’ve covered the traditional customer demographics, delved into the psychographics, and even dabbled in the technographics, is there a deeper level to analyse your ideal customers so you can connect with them better than your competitors? read more

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    Fiona McEachran 4 Comments

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  • Marketing Strategy,  Social Media Marketing

    Is Quora the New Social Media Player?

    January 15, 2011 /

    Somebody recently asked me – are you on Quora?  And I thought – Oh my goodness (sigh), another social media network to invest time and energy into.  What on earth is Quora? Just when you thought you were getting a handle on your social media accounts, and you’ve developed your rhythm, another network starts gaining ground and you wonder if you should be paying attention. So, What Exactly is Quora? The site officially started in June 2009, and became available to the public for use in June 2010.  Likened to other Q&A sites like Yahoo Answers, the official definition from the website is: read more

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    Fiona McEachran 19 Comments

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  • Content Marketing,  Marketing Strategy

    Know Your Customer! Profiling is a Must

    September 9, 2010 /

    I'm a big believer in customer profiling.  This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential clients are, so you can make the most of your marketing and advertising budget reaching them.

    read more
    Fiona McEachran 7 Comments

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About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I am currently part of the PageUp growth team, managing events and campaigns, social media, writing and editing content, and dabbling in email marketing and automation.

Before the coronavirus pandemic I travelled for fun.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications Content Ideas Copywriting Customer Research Facebook Ads Facebook Campaign Facebook Marketing hybrid events Instagram Marketing Job Hunting Key Performance Indicator KPIs Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Marketo Market Research online events Philip Kotler Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Twitter Marketing Video Marketing Virtual Events Webinars webinar software

Tweet

Covid is not over. #WearAMask #COVID19 #COVID19Aus https://t.co/KwYrB9eaRV
h J R
fionamceachran

- 6 hours ago

@Baremetrics Events and webinars 😁💪
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fionamceachran

- 7 hours ago

Follow fionamceachran

I know Content

I know Inbound

Listen to My Podcast

Recent Posts

  • Livestorm – a webinar and digital events software review
  • WebinarGeek – webinar and digital event software review
  • BigMarker – a webinar and digital event software review
  • Demio – a webinar and digital event software review
  • Unpacking Digital Event Strategy in 2021

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Social Media Marketing

Latest Tweets

Fiona McEachran fionamceachran
Covid is not over. #WearAMask #COVID19 #COVID19Aus https://t.co/KwYrB9eaRV

- 6 hours ago

h J R
Fiona McEachran fionamceachran
@Baremetrics Events and webinars 😁💪

- 7 hours ago

h J R
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