Fiona McEachran

Marketing Specialist | Digital Events | Content

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  • Marketing Life,  Marketing Strategy

    Marketing Takeaways from Marketo Roadshow Sydney

    September 1, 2015 /

    On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event). Like everything else, marketing is changing at a rapid pace.  But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI. I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners…

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    Fiona McEachran Comments Off on Marketing Takeaways from Marketo Roadshow Sydney

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    My Experience of Marketing

    March 23, 2010

    Start With Why

    June 21, 2011
    SMMW14

    My Visit To Social Media Marketing World 2014

    April 7, 2014
  • Marketing Strategy

    8 Top Tools For Online Mind Mapping

    October 18, 2011 /

    Ideas can become gold, especially if you write them down.  And most ideas flow in a process, and previously you needed either a big piece of paper, or a white board in your office to create a cohesive idea flow.  But like most things in our working lives, technology creates opportunities.  And the same is definitely true with mind mapping. If you are looking for an online mind mapping solution, or you are thinking about making the technology transition, you may want to check out the following sites: read more

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    Fiona McEachran 5 Comments

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    Defining Your Business Vision And Mission Statements

    November 23, 2011

    Understanding Sociographics in Market Research

    November 1, 2011

    Unpacking Digital Event Strategy in 2021

    June 14, 2021
  • Content Marketing

    4 Infographics Tools To Present Your Data

    June 25, 2011 /

    Sometimes a plain graph, or a bunch of numbers doesn’t cut it.  If you are really trying to make a point with your data, an infographic can be a great visual representation to engage your readers or viewers and get them to take notice of what you are trying to say. Of course, some of these look REALLY complex, so I thought it best to offer up some suggestions of websites that can help. If you really are keen to learn more about Infographics, there is a great post at Spyre Studios called The Anatomy of an Infographic: 5 Steps to Create a Powerful Visual. read more

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    Fiona McEachran 1 Comment

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    Video Marketing: 5 Types of Videos to Engage Your Customers

    May 21, 2012

    How To Choose A Copywriter

    October 22, 2012

    Are You Using Emotions In Your Marketing Messages?

    December 24, 2011
  • Content Marketing

    12 Webinar Platforms To Share What You Know

    June 12, 2011 /

    Webinars, when done correctly, can form an amazing part of your content marketing plan.  Webinars can really showcase your expertise and skill in a way that no other method currently can. If you are considering using webinars as a tool to provide education as well as inadvertently promote yourself and/ or your business online, there are many services available.  In this post, we will check out 12. But firstly… What is a Webinar? According to Wikipedia, a webinar is short for web-based seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web. read more

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    Fiona McEachran 10 Comments

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    The Importance of Having a Great Email Signature

    March 20, 2012

    8 Cool Free SEO Website Analytics Tools

    April 18, 2011
    Virtual Events

    4 Popular Virtual Events You Should Try

    March 25, 2020
  • Content Marketing

    8 Cool Free SEO Website Analytics Tools

    April 18, 2011 /

    Search Engine Optimisation is as popular as ever.  Just having a website doesn’t mean your potential customers will find you in the ocean of millions of websites online.  You need to have your website optimised.  And there are a great range of free tools to check and monitor your website to see how well it’s doing. SEO isn’t about how pretty your website is, it’s about how good it looks to the search engines like Google.  A lot of elements make up a truly optimised website.  And if you spend some time on these free tools, you will get a feel for what the search engines are looking for –…

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    Fiona McEachran 29 Comments

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About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I am currently part of the PageUp growth team, managing events and campaigns, social media, writing and editing content, and dabbling in email marketing and automation.

Before the coronavirus pandemic I travelled for fun.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications Content Ideas Copywriting Customer Research Facebook Ads Facebook Campaign Facebook Marketing hybrid events Instagram Marketing Job Hunting Key Performance Indicator KPIs Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Marketo Market Research online events Philip Kotler Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Twitter Marketing Video Marketing Virtual Events Webinars webinar software

Tweet

Covid is not over. #WearAMask #COVID19 #COVID19Aus https://t.co/KwYrB9eaRV
h J R
fionamceachran

- 7 hours ago

@Baremetrics Events and webinars 😁💪
h J R
fionamceachran

- 7 hours ago

Follow fionamceachran

I know Content

I know Inbound

Listen to My Podcast

Recent Posts

  • Livestorm – a webinar and digital events software review
  • WebinarGeek – webinar and digital event software review
  • BigMarker – a webinar and digital event software review
  • Demio – a webinar and digital event software review
  • Unpacking Digital Event Strategy in 2021

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Social Media Marketing

Latest Tweets

Fiona McEachran fionamceachran
Covid is not over. #WearAMask #COVID19 #COVID19Aus https://t.co/KwYrB9eaRV

- 7 hours ago

h J R
Fiona McEachran fionamceachran
@Baremetrics Events and webinars 😁💪

- 7 hours ago

h J R
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