Fiona McEachran

Marketing Specialist | Digital Events | Content

  • Home
  • About
    • Book
    • Podcast
  • Expertise
  • Contact
  • Home
  • About
    • Book
    • Podcast
  • Expertise
  • Contact

No Widgets found in the Sidebar Alt!

  • Content Marketing,  Marketing Strategy

    What your Website Colours say about your Business

    June 10, 2010 /

    A lot of small businesses don't really think about the importance of colours, and their meanings, when they choose to design their logo, or in the creation of their website.  But colour can have a powerful influence over how we feel about something.  Some businesses have known about this for a long time, and their colour has burned their brand into our brains.

    read more
    Fiona McEachran 16 Comments

    You May Also Like

    Aligning Calls-to-Action to your Buyer’s Journey

    April 22, 2019
    Virtual Events

    4 Popular Virtual Events You Should Try

    March 25, 2020

    The Importance of Having a Great Email Signature

    March 20, 2012
  • Marketing Life,  Marketing Strategy

    How to Suck at Marketing

    May 5, 2010 /

    Marketing is tricky, and everywhere you look, people are giving advice on how to do it right. Well, I’m a little tired of looking at marketing like that.  I cannot help myself, but recently over coffee with friends we were chatting about the marketing faux-pas.  We laughed and discussed what NOT to do, and I couldn’t help but think – what a great discussion to share. So here they are, my top 10 ways to suck at marketing: 1. No Planning or Strategy Whatever you do, don’t write down how you intend to market your business, product or services.  Don’t even talk about it. read more

    read more
    Fiona McEachran 3 Comments

    You May Also Like

    My Experience of Marketing

    March 23, 2010

    It’s All About Being Creative

    July 30, 2012

    Top 5 Myths about Marketing

    March 28, 2010

About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I am currently part of the PageUp growth team, managing events and campaigns, social media, writing and editing content, and dabbling in email marketing and automation.

Before the coronavirus pandemic I travelled for fun.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications conferences Content Ideas Copywriting Customer Journey Customer Marketing Customer Research event management event marketing Facebook Ads Facebook Campaign Facebook Marketing hybrid events Job Hunting Lead Generation Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Video Marketing Virtual Events Webinars webinar software

Tweet

Seeing Shane Wright gushing over Kate Bush is absolutely adorable 😂 #thedrum #runningupthathill
h J R
fionamceachran

- 10 hours ago

@GuardianAus Why does anyone give a crap what the LNP thinks. Weren't they recently voted into obscurity? Pure discourse for discourse sake 🤷‍♀️
h J R
fionamceachran

- 11 hours ago

Follow fionamceachran

I know Content

I know Inbound

Listen to My Podcast

Recent Posts

  • Livestorm – a webinar and digital events software review
  • WebinarGeek – webinar and digital event software review
  • BigMarker – a webinar and digital event software review
  • Demio – a webinar and digital event software review
  • Unpacking Digital Event Strategy in 2021

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Social Media Marketing

Latest Tweets

Fiona McEachran fionamceachran
Seeing Shane Wright gushing over Kate Bush is absolutely adorable 😂 #thedrum #runningupthathill

- 10 hours ago

h J R
Fiona McEachran fionamceachran
@GuardianAus Why does anyone give a crap what the LNP thinks. Weren't they recently voted into obscurity? Pure discourse for discourse sake 🤷‍♀️

- 11 hours ago

h J R
© 2022
Ashe Theme by WP Royal.