10 Steps to Developing a Communications Plan

A Communications Plan is a document that details what you are trying to achieve, who to target with your communications, when you will reach out to them, what message you will aim to get across and how you are going to distribute that message.

Effective communication, the giving and receiving of information, is the most vital thing that must take place in all businesses.  It is also common for communication to be done badly, resulting in confusion between colleagues, staff and customers and in the media. read more

Defining Your Business Vision And Mission Statements

Your business vision and mission is paramount to the future growth and success of your business – no matter the size.

The vision and mission not only guides the course of the business and its employees, it also is paramount in marketing your brand to your customers.  It can even describe why you are different to your competitors.

So it’s important you understand exactly how to write your Vision and Mission Statements, and what the differences between them really are.

Your Vision

Your Vision Statement is what you want your business to become. read more

Set Your Marketing Goals for the New Year

If you’re working from an existing marketing plan, or developing a new one, it is very important to review and set your business marketing goals for the coming year.

Even if you are working from a 3 year strategy, times are constantly changing, so the strategy and plan should be regularly revised.  And the period just before the beginning of a New Year may be the best time to do this.

Questions, Questions

The best way to start goal setting is to ask yourself questions:

  • How did my marketing perform over the last year?
  • Based on the marketing spend, what was your R.O.I.?
  • What worked with your marketing last year?  What didn’t work?
  • What marketing goals did you achieve?  Were they hard or easy?

Once you answer these questions, you will be in a great position to plan for the next 12 months. read more

Easy Market Research with 12 Great Poll Sites

When starting a new business or updating your Marketing Plan, you may not have all the information at hand that you need. When you are defining and categorising your ideal target market, you may need to conduct some further research. There are many different methods for carrying out market research, but a very effective one is to do a poll or survey.

What is a Poll?

According to Wikipedia:

An opinion poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. read more