Fiona McEachran

Marketing Specialist | Digital Events | Content

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  • Marketing Strategy

    Unpacking Digital Event Strategy in 2021

    June 14, 2021 /

    It’s been a long 12 months.  Every country in the world can relate. Companies and their employees have gone through the fastest transformation in their lifetimes. Terms that were rare are now becoming the norm – flexible working, remote working, work-from-home, work-from-anywhere, co-working, etc… Social distancing and restrictions have upturned the business events world.  All events from business breakfasts, networking, conferences and roundtables were initially gutted, yet have all now adjusted to this new way of working. read more

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  • Virtual Events
    Content Marketing

    4 Popular Virtual Events You Should Try

    March 25, 2020 /

    Running in-person business events has been an effective marketing strategy for many companies, especially for conversions in the middle and bottom of the funnel.  Live events have proven that you can achieve so much in a limited time: Showcase your brand Network and build relationships with prospects Demonstrate your knowledge and experience Although you won’t be able to recreate the same face-to-face experience with digital events, you can still achieve some of your goals. Technology has changed how we live and work, and can now be used  to run fantastic and engaging virtual events. Firstly, you need to choose the type of virtual event you want to run.  The good…

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    Fiona McEachran Comments Off on 4 Popular Virtual Events You Should Try

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About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I am currently part of the PageUp growth team, managing events and campaigns, social media, writing and editing content, and dabbling in email marketing and automation.

Before the coronavirus pandemic I travelled for fun.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications Content Ideas Copywriting Customer Research Facebook Ads Facebook Campaign Facebook Marketing hybrid events Instagram Marketing Job Hunting Key Performance Indicator KPIs Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Marketo Market Research online events Philip Kotler Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Twitter Marketing Video Marketing Virtual Events Webinars webinar software

Tweet

Let's finally de-fund school chaplins. Schools can pay themselves if they really want to #thedrum #auspol
h J R
fionamceachran

- 6 hours ago

Not sure how many times this must be said - - Mediscare was real. Medicare has been gutted under the LNP government. #thedrum #auspol
h J R
fionamceachran

- 7 hours ago

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I know Content

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Recent Posts

  • Livestorm – a webinar and digital events software review
  • WebinarGeek – webinar and digital event software review
  • BigMarker – a webinar and digital event software review
  • Demio – a webinar and digital event software review
  • Unpacking Digital Event Strategy in 2021

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Social Media Marketing

Latest Tweets

Fiona McEachran fionamceachran
Let's finally de-fund school chaplins. Schools can pay themselves if they really want to #thedrum #auspol

- 6 hours ago

h J R
Fiona McEachran fionamceachran
Not sure how many times this must be said - - Mediscare was real. Medicare has been gutted under the LNP government. #thedrum #auspol

- 7 hours ago

h J R
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