Fiona McEachran

Marketing Specialist | Digital Events | Content

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  • Facebook Advertising Blog
    Social Media Marketing

    Getting Started With Facebook Advertising

    March 24, 2020 /

    Facebook advertising is complex, and if not managed correctly, can waste a lot of time and money. Like all marketing tactics, planning is key. Knowing exactly what you are trying to achieve and who your target audience is can make a huge difference.

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    Fiona McEachran Comments Off on Getting Started With Facebook Advertising

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  • Marketing Strategy

    Understanding Sociographics in Market Research

    November 1, 2011 /

    If you want to truly connect with your target market, any marketer will tell you, about the importance of defining your target market profile. This means establishing exactly who you’re directing your products and services at.  These are the people who desperately want and need what you’ve got! After you’ve covered the traditional customer demographics, delved into the psychographics, and even dabbled in the technographics, is there a deeper level to analyse your ideal customers so you can connect with them better than your competitors? read more

    read more
    Fiona McEachran 4 Comments

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About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I am currently part of the PageUp growth team, managing events and campaigns, social media, writing and editing content, and dabbling in email marketing and automation.

Before the coronavirus pandemic I travelled for fun.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications conferences Content Ideas Copywriting Customer Journey Customer Marketing Customer Research event management event marketing Facebook Ads Facebook Campaign Facebook Marketing hybrid events Job Hunting Lead Generation Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Video Marketing Virtual Events Webinars webinar software

Tweet

Seeing Shane Wright gushing over Kate Bush is absolutely adorable 😂 #thedrum #runningupthathill
h J R
fionamceachran

- 9 hours ago

@GuardianAus Why does anyone give a crap what the LNP thinks. Weren't they recently voted into obscurity? Pure discourse for discourse sake 🤷‍♀️
h J R
fionamceachran

- 10 hours ago

Follow fionamceachran

I know Content

I know Inbound

Listen to My Podcast

Recent Posts

  • Livestorm – a webinar and digital events software review
  • WebinarGeek – webinar and digital event software review
  • BigMarker – a webinar and digital event software review
  • Demio – a webinar and digital event software review
  • Unpacking Digital Event Strategy in 2021

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Social Media Marketing

Latest Tweets

Fiona McEachran fionamceachran
Seeing Shane Wright gushing over Kate Bush is absolutely adorable 😂 #thedrum #runningupthathill

- 9 hours ago

h J R
Fiona McEachran fionamceachran
@GuardianAus Why does anyone give a crap what the LNP thinks. Weren't they recently voted into obscurity? Pure discourse for discourse sake 🤷‍♀️

- 10 hours ago

h J R
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