Content Marketing | Digital Events | Social Media Campaigns

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  • Marketing Strategy

    How to Execute a Marketing Campaign

    February 18, 2020 /

    Marketing campaigns play an important role in promoting your brand, engaging and nurturing your audience, driving enquiries, and fostering repeat business. They exist to help you communicate and engage your target audience and stakeholders, and ultimately, achieve various KPIs as a Marketing Manager.

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    Fiona McEachran Comments Off on How to Execute a Marketing Campaign

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    Is Quora the New Social Media Player?

    January 15, 2011

    Set Your Marketing Goals for the New Year

    December 24, 2010

    Aligning Calls-to-Action to your Buyer’s Journey

    April 22, 2019
  • Content Marketing,  Marketing Strategy

    Aligning Calls-to-Action to your Buyer’s Journey

    April 22, 2019 /

    As LinkedIn grows in popularity and becomes more like Facebook, it is easier to spot the obvious outreach attempts of sales people. I recently received a connection request from a marketer that said, to paraphrase: “Hi, I’m a marketer, you’re a marketer, would you like to sign up for a free trial of my app.” I immediately recoiled and deleted the request. I thought for a moment about calls-to-action in the buyer’s journey, and when is the right time to send out each call to increase the likelihood of conversion. read more

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    8 Cool Free SEO Website Analytics Tools

    April 18, 2011

    Top 8 Video Hosting Sites for Business

    March 2, 2011

    Video Marketing: 5 Types of Videos to Engage Your Customers

    May 21, 2012
  • Marketing Strategy

    Account Based Marketing: Uniting the Sales and Marketing Teams

    February 1, 2019 /

    We are now experiencing a new digital playing field.  Offering a more finely-tuned approach to older concepts like “inbound marketing”, Account Based Marketing seems like a natural step in the evolution of B2B marketing strategy.

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    Fiona McEachran Comments Off on Account Based Marketing: Uniting the Sales and Marketing Teams

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    Top 4 Ways To Generate Leads For Your Business

    January 30, 2012

    How Much Does Marketing Cost?

    October 23, 2010

    10 Steps to Developing a Communications Plan

    February 23, 2017
  • Marketing Strategy

    It’s Time To Embrace Growth Hacking

    November 14, 2017 /

    Since the term "Growth Hacking" has been recently popularised by tech and SaaS start-ups, you would be forgiven for thinking that it is just another trend or buzz-word.   However if you look more closely, Growth Hacking could become the norm for all businesses looking to survive and thrive in a fast-changing world.

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    Fiona McEachran Comments Off on It’s Time To Embrace Growth Hacking

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    Defining Your Business Vision And Mission Statements

    November 23, 2011

    How to Choose Pages for your Business Website

    May 3, 2011

    Develop a Better Business Blogging Strategy

    December 15, 2010
  • Content Marketing,  Marketing Strategy

    10 Steps to Developing a Communications Plan

    February 23, 2017 /

    A Communications Plan is a document that details what you are trying to achieve, who to target with your communications, when you will reach out to them, what message you will aim to get across and how you are going to distribute that message. Effective communication, the giving and receiving of information, is the most vital thing that must take place in all businesses.  It is also common for communication to be done badly, resulting in confusion between colleagues, staff and customers and in the media. read more

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    Fiona McEachran Comments Off on 10 Steps to Developing a Communications Plan

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    12 Webinar Platforms To Share What You Know

    June 12, 2011

    Aligning Calls-to-Action to your Buyer’s Journey

    April 22, 2019

    How To Choose A Copywriter

    October 22, 2012
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About

I am the Project Manager, Digital Events at Private Media helping bring Crikey, The Mandarin and Smart Company to the world.

I run campaigns, manage social media, write and edit content, and dabble in email marketing and automation.

Before the coronavirus pandemic I traveled to new places and had amazing experiences.

Location: Working remotely in Brisbane

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Digital and Virtual Events | Project Management | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

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@SuxHypocrisy: Re: Watches "Its a govt-owned business and it is taxpayers' money & it has to be treated like that." $30m for $3m Leppington land $77M Bonuses in NBN $1.5M for his special 52 Star Chamber staff $3B CDG Rorts $100M #SportsRorts $80M #WaterGate & on & on & on #ScottyTheBully https://t.co/jKpamFURIz
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@AlboMP: Labor Governments build trains in Australia. Liberal Governments buy trains from overseas, selling out Australian workers and Australian skills. This morning, @PatrickGormanMP and I toured the trains for Perth’s Metronet. 246 of them are being built right here in Perth. https://t.co/lrZ4p2QR1a
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- 4 hours ago

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