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  • Marketing Strategy

    Account Based Marketing: Uniting the Sales and Marketing Teams

    February 1, 2019 /

    We are now experiencing a new digital playing field.  Offering a more finely-tuned approach to older concepts like “inbound marketing”, Account Based Marketing seems like a natural step in the evolution of B2B marketing strategy.

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    Fiona McEachran Comments Off on Account Based Marketing: Uniting the Sales and Marketing Teams

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    Easy Market Research with 12 Great Poll Sites

    October 17, 2010

    10 Steps to Developing a Communications Plan

    February 23, 2017

    How to Choose Pages for your Business Website

    May 3, 2011
  • Marketing Strategy

    It’s Time To Embrace Growth Hacking

    November 14, 2017 /

    Since the term "Growth Hacking" has been recently popularised by tech and SaaS start-ups, you would be forgiven for thinking that it is just another trend or buzz-word.   However if you look more closely, Growth Hacking could become the norm for all businesses looking to survive and thrive in a fast-changing world.

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    Fiona McEachran Comments Off on It’s Time To Embrace Growth Hacking

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    Aligning Calls-to-Action to your Buyer’s Journey

    April 22, 2019
    KPI Tracking

    Top KPIs To Measure Your Marketing

    April 12, 2014

    How Much Does Marketing Cost?

    October 23, 2010
  • Content Marketing,  Marketing Strategy

    10 Steps to Developing a Communications Plan

    February 23, 2017 /

    A Communications Plan is a document that details what you are trying to achieve, who to target with your communications, when you will reach out to them, what message you will aim to get across and how you are going to distribute that message. Effective communication, the giving and receiving of information, is the most vital thing that must take place in all businesses.  It is also common for communication to be done badly, resulting in confusion between colleagues, staff and customers and in the media. read more

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    Fiona McEachran Comments Off on 10 Steps to Developing a Communications Plan

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    How To Choose A Copywriter

    October 22, 2012

    Video Marketing: 5 Types of Videos to Engage Your Customers

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    Understanding Different Types of Copywriting

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  • Marketing Life,  Marketing Strategy

    Marketing Takeaways from Marketo Roadshow Sydney

    September 1, 2015 /

    On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event). Like everything else, marketing is changing at a rapid pace.  But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI. I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners…

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    Fiona McEachran Comments Off on Marketing Takeaways from Marketo Roadshow Sydney

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  • Social Media Marketing World
    Social Media Marketing

    How To Be Authentic In Social Media

    April 7, 2015 /

    Hint: Your online should match your offline (thanks for that one Erika) This year, I returned to the Social Media Marketing World conference in San Diego, and I learned a whole lot more than I bargained for. Did the presentations and sessions blow me away? Mostly no, but thank you Tim Washer and John Jantsch for being awesome and making my time in your sessions well spent. Despite a lot of the sessions being duds, everything else around the sessions did teach me so much more.  So I will share with you the 2 biggest lessons I learned: read more

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    Fiona McEachran 1 Comment

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About

I am the Project Manager, Digital Events at Private Media helping bring Crikey, The Mandarin and Smart Company to the world.

I run campaigns, manage social media, write and edit content, and dabble in email marketing and automation.

Before the coronavirus pandemic I traveled to new places and had amazing experiences.

Location: Working remotely in Brisbane

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Digital and Virtual Events | Project Management | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

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