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10 Steps to Developing a Communications Plan
A Communications Plan is a document that details what you are trying to achieve, who to target with your communications, when you will reach out to them, what message you will aim to get across and how you are going to distribute that message. Effective communication, the giving and receiving of information, is the most vital thing that must take place in all businesses. It is also common for communication to be done badly, resulting in confusion between colleagues, staff and customers and in the media. read more
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Marketing Takeaways from Marketo Roadshow Sydney
On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event). Like everything else, marketing is changing at a rapid pace. But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI. I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners…
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How To Be Authentic In Social Media
Hint: Your online should match your offline (thanks for that one Erika) This year, I returned to the Social Media Marketing World conference in San Diego, and I learned a whole lot more than I bargained for. Did the presentations and sessions blow me away? Mostly no, but thank you Tim Washer and John Jantsch for being awesome and making my time in your sessions well spent. Despite a lot of the sessions being duds, everything else around the sessions did teach me so much more. So I will share with you the 2 biggest lessons I learned: read more
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Top KPIs To Measure Your Marketing
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My Visit To Social Media Marketing World 2014
I’ve been a fan of using social media to boost business results for about 7 years now – wow that looks like a long time – so when the opportunity arose for me to fly for a whole day to get to San Diego to mingle with those “in the know” I jumped at the chance. I learned about the event through following Social Media Examiner (my new Mashable), and the speaker list featured 2014’s best and brightest in the field. My reason for attending was not really the content, as you can kinda find that content online. I was just keen to meet other social marketing strategists and corporate…
Content Strategy, Marketing Operations, Inbound Specialist
