With Facebook you are initially chasing “likes” or “fans”, with Twitter you are trying to build followers, and with your blog you are trying to increase traffic, or the infamous “unique visits”.
You have to remember that there are a lot of bloggers around, and in a perfect world, you would write a blog, tweet it, add it to your facebook page, and get 1,000s of re-tweets, likes, visitor traffic and comments. But in today’s world, if you not mashable, you might be happy to get 1 comment, or a few re-tweets.
So, how can this be fixed? Here are some simple tips, they have worked for me and I’m sure they could work for you. But PLEASE keep in mind, building traffic to your blog is a long term process. Even some of the most famous bloggers couldn’t go “full time blogging” for at least 2 years. Taking what they know, you could go full-time sooner, but the point is to keep in mind that to make your blog a success, working on it a little every day, is the best way.
Tip 1 – Write great and helpful content for your target market.
So many people get bogged down trying to build in keywords, or trying to write a “popular” post. It’s nearly impossible for you to decide what is popular. Only your readers tell you this. Just focus on exactly what you know and want to share – and the followers (your target market) will have a better chance of finding you.
Tip 2 – Join Blog Communities and embrace the Blogging Spirit
Bloggers of a feather should stick together. You should sign up to communities where you can network and support other bloggers. Don’t worry about just joining to get attention for yourself. Your goal should be to join to make new friends, review, comment, and vote-up other bloggers. If you do this, the blogging karma will find a way back to you.
Tip 3 – Comment on other Blogs
And I don’t mean just “Great Post” type comments. Write at least 1 or 2 sentences of quality feedback or discussion, just like a conversation. This way you will create a good impression to the blog owner (who should be grateful for your comment) and to other people who come and read the blog.
Tip 4 – Tweet and Retweet
Twitter has become such a great platform, with such great add on tools for managing and utilising. No longer do you just tweet what you are doing. To increase traffic to your blog, you should be tweeting articles and blogs which are relevant to your target market. You should also be retweeting other tweets from people you like or you follow.
Tip 5 – Engage in Social Networking
LinkedIn is a professional social networking platform which has a great set up. You can upload your “CV” details, including experience, education and work history. You can also share your blog feed on your profile, and your Twitter feed as well. Other bonuses include sharing your Amazon Book Reading List, online file sharing through Box.net and sharing presentations through Slideshare. The best part though are the places where you can join and participate in groups, and also answer questions and show your expertise in the “Answers” section.
With You Tube, having an account is paramount. Ideally you should upload your own videos, tutorials and/or screencasts, but even if you are not yet ready to do this yourself, you should open a “Channel” and subscribe to other “Channels” which are relevant to your target market. Then you should view, “favourite”, and share other people’s videos through your channel. Making comments on other relevant videos is also a great idea.
Using social media sites, that link to your blog, can generate some great traffic.
What people don’t realise about getting traffic to your blog, is you have to give A LOT more than you get. Getting followers is different than it was 2 years ago. Blogs like “Mashable” were a unique concept, attracted followers easily, and kept them with a well managed blog strategy.
Now you need a different strategy, and if you integrate these tips, you will be a step closer to achieving your blogging goals.
Have you tried these tips? Do they work for you? Do you know some better tips? Feel free to share below.