Fiona McEachran

Marketing Specialist | Digital Events | Content

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  • Marketing Strategy

    It’s Time To Embrace Growth Hacking

    November 14, 2017 /

    Since the term "Growth Hacking" has been recently popularised by tech and SaaS start-ups, you would be forgiven for thinking that it is just another trend or buzz-word.   However if you look more closely, Growth Hacking could become the norm for all businesses looking to survive and thrive in a fast-changing world.

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    Fiona McEachran Comments Off on It’s Time To Embrace Growth Hacking

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  • Market Your Way to Growth Book
    Marketing Strategy

    Market Your Way To Growth: A Book Review

    October 23, 2013 /

    These are troubling times for many businesses. The world is changing faster than we could have ever expected. Businesses that have been around for decades are sadly slipping into administration, unprepared and blind-sided by changing customer purchase habits and global competition. So it seems that the Kotler boys latest book is appearing at exactly the right time… Market Your Way To Growth: 8 Ways To Win If you are in business you will know that if you are not growing, you are dying.  You need to understand the best strategies available to take your business through the current economic bumpy waters.  And if you are not updating your skills, and…

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    Account Based Marketing: Uniting the Sales and Marketing Teams

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  • Marketing Strategy

    Easy Small Business Marketing Planning Part 2

    June 12, 2010 /

    Part 2 - Taking the Strategy, Goals, and creating a great Marketing Plan = The Content. Ok, in Part 1 we squashed some myths about having a small business marketing plan, and we discussed what it should be about. Now it's time to show exactly what should be in it. Target Market It is paramount that you understand exactly who your ideal clients are. Without a specific target to hit, you could really be missing out by aiming in all directions, and wasting precious time and money. So do this - Take a blank piece of paper and write at the top a description of your perfect client, who is…

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    Fiona McEachran 8 Comments

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    Have you done your SWOT Analysis lately?

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About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I am currently part of the PageUp growth team, managing events and campaigns, social media, writing and editing content, and dabbling in email marketing and automation.

Before the coronavirus pandemic I travelled for fun.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications conferences Content Ideas Copywriting Customer Journey Customer Marketing Customer Research event management event marketing Facebook Ads Facebook Campaign Facebook Marketing hybrid events Job Hunting Lead Generation Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Video Marketing Virtual Events Webinars webinar software

Tweet

Seeing Shane Wright gushing over Kate Bush is absolutely adorable 😂 #thedrum #runningupthathill
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fionamceachran

- 9 hours ago

@GuardianAus Why does anyone give a crap what the LNP thinks. Weren't they recently voted into obscurity? Pure discourse for discourse sake 🤷‍♀️
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I know Content

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Recent Posts

  • Livestorm – a webinar and digital events software review
  • WebinarGeek – webinar and digital event software review
  • BigMarker – a webinar and digital event software review
  • Demio – a webinar and digital event software review
  • Unpacking Digital Event Strategy in 2021

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Social Media Marketing

Latest Tweets

Fiona McEachran fionamceachran
Seeing Shane Wright gushing over Kate Bush is absolutely adorable 😂 #thedrum #runningupthathill

- 9 hours ago

h J R
Fiona McEachran fionamceachran
@GuardianAus Why does anyone give a crap what the LNP thinks. Weren't they recently voted into obscurity? Pure discourse for discourse sake 🤷‍♀️

- 9 hours ago

h J R
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