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  • Content Marketing,  Marketing Strategy

    Aligning Calls-to-Action to your Buyer’s Journey

    April 22, 2019 /

    As LinkedIn grows in popularity and becomes more like Facebook, it is easier to spot the obvious outreach attempts of sales people. I recently received a connection request from a marketer that said, to paraphrase: “Hi, I’m a marketer, you’re a marketer, would you like to sign up for a free trial of my app.” I immediately recoiled and deleted the request. I thought for a moment about calls-to-action in the buyer’s journey, and when is the right time to send out each call to increase the likelihood of conversion. read more

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    Fiona McEachran Comments Off on Aligning Calls-to-Action to your Buyer’s Journey

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  • Content Marketing,  Marketing Strategy

    Know Your Customer! Profiling is a Must

    September 9, 2010 /

    I'm a big believer in customer profiling.  This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential clients are, so you can make the most of your marketing and advertising budget reaching them.

    read more
    Fiona McEachran 7 Comments

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About

I am the Project Manager, Digital Events at Private Media helping bring Crikey, The Mandarin and Smart Company to the world.

I run campaigns, manage social media, write and edit content, and dabble in email marketing and automation.

Before the coronavirus pandemic I traveled to new places and had amazing experiences.

Location: Working remotely in Brisbane

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Digital and Virtual Events | Project Management | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

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@SuxHypocrisy: Re: Watches "Its a govt-owned business and it is taxpayers' money & it has to be treated like that." $30m for $3m Leppington land $77M Bonuses in NBN $1.5M for his special 52 Star Chamber staff $3B CDG Rorts $100M #SportsRorts $80M #WaterGate & on & on & on #ScottyTheBully https://t.co/jKpamFURIz
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@AlboMP: Labor Governments build trains in Australia. Liberal Governments buy trains from overseas, selling out Australian workers and Australian skills. This morning, @PatrickGormanMP and I toured the trains for Perth’s Metronet. 246 of them are being built right here in Perth. https://t.co/lrZ4p2QR1a
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- 4 hours ago

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