Fiona McEachran

Marketing Specialist | Digital Events | Content

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  • Content Marketing,  Marketing Strategy

    Aligning Calls-to-Action to your Buyer’s Journey

    April 22, 2019 /

    As LinkedIn grows in popularity and becomes more like Facebook, it is easier to spot the obvious outreach attempts of sales people. I recently received a connection request from a marketer that said, to paraphrase: “Hi, I’m a marketer, you’re a marketer, would you like to sign up for a free trial of my app.” I immediately recoiled and deleted the request. I thought for a moment about calls-to-action in the buyer’s journey, and when is the right time to send out each call to increase the likelihood of conversion. read more

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    Fiona McEachran Comments Off on Aligning Calls-to-Action to your Buyer’s Journey

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    Know Your Customer! Profiling is a Must

    September 9, 2010 /

    I'm a big believer in customer profiling.  This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential clients are, so you can make the most of your marketing and advertising budget reaching them.

    read more
    Fiona McEachran 7 Comments

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About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I am currently part of the PageUp growth team, managing events and campaigns, social media, writing and editing content, and dabbling in email marketing and automation.

Before the coronavirus pandemic I travelled for fun.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications Content Ideas Copywriting Customer Research Facebook Ads Facebook Campaign Facebook Marketing hybrid events Instagram Marketing Job Hunting Key Performance Indicator KPIs Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Marketo Market Research online events Philip Kotler Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Twitter Marketing Video Marketing Virtual Events Webinars webinar software

Tweet

Let's finally de-fund school chaplins. Schools can pay themselves if they really want to #thedrum #auspol
h J R
fionamceachran

- 7 hours ago

Not sure how many times this must be said - - Mediscare was real. Medicare has been gutted under the LNP government. #thedrum #auspol
h J R
fionamceachran

- 8 hours ago

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I know Content

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Recent Posts

  • Livestorm – a webinar and digital events software review
  • WebinarGeek – webinar and digital event software review
  • BigMarker – a webinar and digital event software review
  • Demio – a webinar and digital event software review
  • Unpacking Digital Event Strategy in 2021

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Social Media Marketing

Latest Tweets

Fiona McEachran fionamceachran
Let's finally de-fund school chaplins. Schools can pay themselves if they really want to #thedrum #auspol

- 7 hours ago

h J R
Fiona McEachran fionamceachran
Not sure how many times this must be said - - Mediscare was real. Medicare has been gutted under the LNP government. #thedrum #auspol

- 8 hours ago

h J R
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