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Content Marketers Who Cheat
In today’s online marketing world marketers are pushed to get fast results: get heaps of content quickly, make sure it’s full of the right keywords, get on the first page of Google, get more clicks, feed the funnel, increase those enquiries so we can make more sales etc… With so much pressure, it’s understandable that some marketers may want to find some shortcuts. I heard a story recently about a content marketer doing exactly that AND working for a busy Sydney agency. Let me explain their strategy and maybe you can tell me if it’s wrong or right. read more
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How To Choose A Copywriter
You want your copywriting on the web to either engage your customers or get them to take action. And the copywriter you choose will be representing your business, so it’s important to make sure you choose the right one. But with so many copywriters available all around the world, how do you possibly choose the one that will best suit you? Here are my tips for choosing your copywriter: You Like Their Work If you are going to get a copy writer to write copy for your website, then read the copy they have written on their own website and their clients’ websites. Does the copy have a personality that…
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It’s All About Being Creative
Being in marketing, you know on a daily basis it’s all about being creative. I feel the pressure in any marketing task, and I like it, actually I really enjoy it. I love being creative. I love seeing the results creativity can bring. But some feedback recently, indicated to me that I might not be creative at all. So I decided to look a little closer at “creativity” and what it means to me, and what it might mean to others. And, of course, I’d love to know what it means to you. read more
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Understanding Different Types of Copywriting
The ability to write good copy is a skill. Good copy can make you laugh, make you cry, and especially make you buy! If you are considering hiring a copywriter it’s important to understand exactly what they do and what types of copy they can provide. What is Copywriting? On Wikipedia, it states that: Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea So it’s understandable that writing good copy can get amazing results in terms of increasing sales across various marketing tools including website, advertising, newsletters and other materials that are viewed by your target customers. read more
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Are You Using Emotions In Your Marketing Messages?
We are emotional beings. It has been proven that we rarely purchase any product or service on logic. We decide how we feel about the decision to purchase, or the item or service itself, and then we justify the decision with logic. So it would make sense for any business marketing a product or service, to strongly consider exactly which emotion is being targeted in your potential customers. These can be called Emotional Triggers, as when you tap into the right one, and demonstrate which emotion your products or services align with, it can make creating that call-to-action, and ultimately that sale, a lot easier. read more
Content Strategy, Marketing Operations, Inbound Specialist
