Fiona McEachran

Marketing Specialist | Digital Events | Content

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  • Content Marketing,  Marketing Strategy

    Aligning Calls-to-Action to your Buyer’s Journey

    April 22, 2019 /

    As LinkedIn grows in popularity and becomes more like Facebook, it is easier to spot the obvious outreach attempts of sales people. I recently received a connection request from a marketer that said, to paraphrase: “Hi, I’m a marketer, you’re a marketer, would you like to sign up for a free trial of my app.” I immediately recoiled and deleted the request. I thought for a moment about calls-to-action in the buyer’s journey, and when is the right time to send out each call to increase the likelihood of conversion. read more

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    Fiona McEachran Comments Off on Aligning Calls-to-Action to your Buyer’s Journey

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About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I am currently part of the PageUp growth team, managing events and campaigns, social media, writing and editing content, and dabbling in email marketing and automation.

Before the coronavirus pandemic I travelled for fun.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications conferences Content Ideas Copywriting Customer Journey Customer Marketing Customer Research event management event marketing Facebook Ads Facebook Campaign Facebook Marketing hybrid events Job Hunting Lead Generation Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Video Marketing Virtual Events Webinars webinar software

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Seeing Shane Wright gushing over Kate Bush is absolutely adorable 😂 #thedrum #runningupthathill
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@GuardianAus Why does anyone give a crap what the LNP thinks. Weren't they recently voted into obscurity? Pure discourse for discourse sake 🤷‍♀️
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Recent Posts

  • Livestorm – a webinar and digital events software review
  • WebinarGeek – webinar and digital event software review
  • BigMarker – a webinar and digital event software review
  • Demio – a webinar and digital event software review
  • Unpacking Digital Event Strategy in 2021

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
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Fiona McEachran fionamceachran
Seeing Shane Wright gushing over Kate Bush is absolutely adorable 😂 #thedrum #runningupthathill

- 9 hours ago

h J R
Fiona McEachran fionamceachran
@GuardianAus Why does anyone give a crap what the LNP thinks. Weren't they recently voted into obscurity? Pure discourse for discourse sake 🤷‍♀️

- 10 hours ago

h J R
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