This is a very important question for business owners wanting to attract clients to their products and services, or put together a marketing budget. This question can probably be aligned with a similar question – How long is a piece of string?  When it comes to determining the cost of marketing or the money to be spent on marketing the answers vary a lot. What Marketing is Not… When putting a price on marketing, it is important to understand what marketing is not.   “Marketing” is not a physical product that you can buy.  It’s not something you can go into a shop, take off the shelf, and purchase at the…