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  • Marketing Life,  Marketing Strategy

    Marketing Takeaways from Marketo Roadshow Sydney

    September 1, 2015 /

    On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event). Like everything else, marketing is changing at a rapid pace.  But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI. I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners…

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    Fiona McEachran Comments Off on Marketing Takeaways from Marketo Roadshow Sydney

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  • Marketing Strategy

    8 Top Tools For Online Mind Mapping

    October 18, 2011 /

    Ideas can become gold, especially if you write them down.  And most ideas flow in a process, and previously you needed either a big piece of paper, or a white board in your office to create a cohesive idea flow.  But like most things in our working lives, technology creates opportunities.  And the same is definitely true with mind mapping. If you are looking for an online mind mapping solution, or you are thinking about making the technology transition, you may want to check out the following sites: read more

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    Fiona McEachran 5 Comments

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  • Content Marketing

    12 Webinar Platforms To Share What You Know

    June 12, 2011 /

    Webinars, when done correctly, can form an amazing part of your content marketing plan.  Webinars can really showcase your expertise and skill in a way that no other method currently can. If you are considering using webinars as a tool to provide education as well as inadvertently promote yourself and/ or your business online, there are many services available.  In this post, we will check out 12. But firstly… What is a Webinar? According to Wikipedia, a webinar is short for web-based seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web. read more

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    Fiona McEachran 10 Comments

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  • Content Marketing

    8 Cool Free SEO Website Analytics Tools

    April 18, 2011 /

    Search Engine Optimisation is as popular as ever.  Just having a website doesn’t mean your potential customers will find you in the ocean of millions of websites online.  You need to have your website optimised.  And there are a great range of free tools to check and monitor your website to see how well it’s doing. SEO isn’t about how pretty your website is, it’s about how good it looks to the search engines like Google.  A lot of elements make up a truly optimised website.  And if you spend some time on these free tools, you will get a feel for what the search engines are looking for –…

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    Fiona McEachran 29 Comments

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About

I am the Project Manager, Digital Events at Private Media helping bring Crikey, The Mandarin and Smart Company to the world.

I run campaigns, manage social media, write and edit content, and dabble in email marketing and automation.

Before the coronavirus pandemic I traveled to new places and had amazing experiences.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

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