Fiona McEachran

Marketing Specialist | Digital Events | Content

  • Home
  • About
    • Book
    • Podcast
  • Expertise
  • Contact
  • Home
  • About
    • Book
    • Podcast
  • Expertise
  • Contact

No Widgets found in the Sidebar Alt!

  • Social Media Marketing

    8 Tracking Tools For Your Social Media Stats

    January 27, 2020 /

    Social Media is a leading tactic in most Marketing Plans for engaging your target market in every stage in the sales and marketing funnel. Gone are the days when Social Media was just “playing online”.  Many key platforms have become serious online marketing tools, which have proven to deliver an amazing return on investment. There are various software tools and websites that have proven themselves over the years to help businesses and marketing professionals track and monitor their social media progress. read more

    read more
    Fiona McEachran 20 Comments

    You May Also Like

    SMMW14

    My Visit To Social Media Marketing World 2014

    April 7, 2014
    Facebook Advertising Blog

    Getting Started With Facebook Advertising

    March 24, 2020

    Best Brands Using Instagram As A Marketing Tool

    November 29, 2012
  • Marketing Life,  Marketing Strategy

    Marketing Takeaways from Marketo Roadshow Sydney

    September 1, 2015 /

    On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event). Like everything else, marketing is changing at a rapid pace.  But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI. I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners…

    read more
    Fiona McEachran Comments Off on Marketing Takeaways from Marketo Roadshow Sydney

    You May Also Like

    My Experience of Marketing

    March 23, 2010

    Top 5 Myths about Marketing

    March 28, 2010

    It’s All About Being Creative

    July 30, 2012
  • Marketing Strategy

    8 Top Tools For Online Mind Mapping

    October 18, 2011 /

    Ideas can become gold, especially if you write them down.  And most ideas flow in a process, and previously you needed either a big piece of paper, or a white board in your office to create a cohesive idea flow.  But like most things in our working lives, technology creates opportunities.  And the same is definitely true with mind mapping. If you are looking for an online mind mapping solution, or you are thinking about making the technology transition, you may want to check out the following sites: read more

    read more
    Fiona McEachran 5 Comments

    You May Also Like

    How to Choose Pages for your Business Website

    May 3, 2011

    Account Based Marketing: Uniting the Sales and Marketing Teams

    February 1, 2019

    10 Steps to Developing a Communications Plan

    February 23, 2017
  • Content Marketing

    12 Webinar Platforms To Share What You Know

    June 12, 2011 /

    Webinars, when done correctly, can form an amazing part of your content marketing plan.  Webinars can really showcase your expertise and skill in a way that no other method currently can. If you are considering using webinars as a tool to provide education as well as inadvertently promote yourself and/ or your business online, there are many services available.  In this post, we will check out 12. But firstly… What is a Webinar? According to Wikipedia, a webinar is short for web-based seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web. read more

    read more
    Fiona McEachran 10 Comments

    You May Also Like

    Content Marketers Who Cheat

    October 14, 2013

    Top 8 Video Hosting Sites for Business

    March 2, 2011

    Video Marketing: 5 Types of Videos to Engage Your Customers

    May 21, 2012
  • Content Marketing

    8 Cool Free SEO Website Analytics Tools

    April 18, 2011 /

    Search Engine Optimisation is as popular as ever.  Just having a website doesn’t mean your potential customers will find you in the ocean of millions of websites online.  You need to have your website optimised.  And there are a great range of free tools to check and monitor your website to see how well it’s doing. SEO isn’t about how pretty your website is, it’s about how good it looks to the search engines like Google.  A lot of elements make up a truly optimised website.  And if you spend some time on these free tools, you will get a feel for what the search engines are looking for –…

    read more
    Fiona McEachran 29 Comments

    You May Also Like

    Virtual Events

    4 Popular Virtual Events You Should Try

    March 25, 2020

    Top 8 Video Hosting Sites for Business

    March 2, 2011

    How To Choose A Copywriter

    October 22, 2012
 Older Posts

About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I am currently part of the PageUp growth team, managing events and campaigns, social media, writing and editing content, and dabbling in email marketing and automation.

Before the coronavirus pandemic I travelled for fun.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications conferences Content Ideas Copywriting Customer Journey Customer Marketing Customer Research event management event marketing Facebook Ads Facebook Campaign Facebook Marketing hybrid events Job Hunting Lead Generation Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Video Marketing Virtual Events Webinars webinar software

Tweet

Seeing Shane Wright gushing over Kate Bush is absolutely adorable 😂 #thedrum #runningupthathill
h J R
fionamceachran

- 9 hours ago

@GuardianAus Why does anyone give a crap what the LNP thinks. Weren't they recently voted into obscurity? Pure discourse for discourse sake 🤷‍♀️
h J R
fionamceachran

- 10 hours ago

Follow fionamceachran

I know Content

I know Inbound

Listen to My Podcast

Recent Posts

  • Livestorm – a webinar and digital events software review
  • WebinarGeek – webinar and digital event software review
  • BigMarker – a webinar and digital event software review
  • Demio – a webinar and digital event software review
  • Unpacking Digital Event Strategy in 2021

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Social Media Marketing

Latest Tweets

Fiona McEachran fionamceachran
Seeing Shane Wright gushing over Kate Bush is absolutely adorable 😂 #thedrum #runningupthathill

- 9 hours ago

h J R
Fiona McEachran fionamceachran
@GuardianAus Why does anyone give a crap what the LNP thinks. Weren't they recently voted into obscurity? Pure discourse for discourse sake 🤷‍♀️

- 10 hours ago

h J R
© 2022
Ashe Theme by WP Royal.