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  • Marketing Life,  Marketing Strategy

    How to Suck at Marketing

    May 5, 2010 /

    Marketing is tricky, and everywhere you look, people are giving advice on how to do it right. Well, I’m a little tired of looking at marketing like that.  I cannot help myself, but recently over coffee with friends we were chatting about the marketing faux-pas.  We laughed and discussed what NOT to do, and I couldn’t help but think – what a great discussion to share. So here they are, my top 10 ways to suck at marketing: 1. No Planning or Strategy Whatever you do, don’t write down how you intend to market your business, product or services.  Don’t even talk about it. read more

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    Fiona McEachran 3 Comments

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  • Marketing Life

    Top 5 Myths about Marketing

    March 28, 2010 /

    Marketing is more important than ever, especially since the global economic crisis.  No country in the world has escaped the effects.  However certain myths about marketing get in the way, and it’s time to dispel these: Myth 1 – Marketing is advertising If you ask a business about their marketing, they usually reply – “Sure, we have advertising”.  The most common myth in the market place, is that marketing is just advertising, but what a lot of small businesses don’t realise, is how multi-faceted marketing REALLY is.  It is almost an art form.  Advertising should be a part of your Marketing Plan, but not the only section. read more

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    Fiona McEachran Comments Off on Top 5 Myths about Marketing

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    My Experience of Marketing

    March 23, 2010 /

    Marketing, although still widely misunderstood by most small business owners, is a common term used today, and it feels like we've used this word forever.  It's only when you think back, and realise, that actually it's a fairly new concept.  I was pondering this recently...

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    Fiona McEachran 10 Comments

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About

I am the Project Manager, Digital Events at Private Media helping bring Crikey, The Mandarin and Smart Company to the world.

I run campaigns, manage social media, write and edit content, and dabble in email marketing and automation.

Before the coronavirus pandemic I traveled to new places and had amazing experiences.

Location: Working remotely in Brisbane

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@SuxHypocrisy: Re: Watches "Its a govt-owned business and it is taxpayers' money & it has to be treated like that." $30m for $3m Leppington land $77M Bonuses in NBN $1.5M for his special 52 Star Chamber staff $3B CDG Rorts $100M #SportsRorts $80M #WaterGate & on & on & on #ScottyTheBully https://t.co/jKpamFURIz
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@AlboMP: Labor Governments build trains in Australia. Liberal Governments buy trains from overseas, selling out Australian workers and Australian skills. This morning, @PatrickGormanMP and I toured the trains for Perth’s Metronet. 246 of them are being built right here in Perth. https://t.co/lrZ4p2QR1a
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