Fiona McEachran

Marketing Specialist | Digital Events | Content

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  • Content Marketing,  Marketing Strategy

    Are You Using Emotions In Your Marketing Messages?

    December 24, 2011 /

    We are emotional beings.  It has been proven that we rarely purchase any product or service on logic. We decide how we feel about the decision to purchase, or the item or service itself, and then we justify the decision with logic.  So it would make sense for any business marketing a product or service, to strongly consider exactly which emotion is being targeted in your potential customers. These can be called Emotional Triggers, as when you tap into the right one, and demonstrate which emotion your products or services align with, it can make creating that call-to-action, and ultimately that sale, a lot easier. read more

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    If you want to truly connect with your target market, any marketer will tell you, about the importance of defining your target market profile. This means establishing exactly who you’re directing your products and services at.  These are the people who desperately want and need what you’ve got! After you’ve covered the traditional customer demographics, delved into the psychographics, and even dabbled in the technographics, is there a deeper level to analyse your ideal customers so you can connect with them better than your competitors? read more

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    Fiona McEachran 4 Comments

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About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I am currently part of the PageUp growth team, managing events and campaigns, social media, writing and editing content, and dabbling in email marketing and automation.

Before the coronavirus pandemic I travelled for fun.

Location: Working remotely in Brisbane

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Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

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Fiona McEachran fionamceachran
Let's finally de-fund school chaplins. Schools can pay themselves if they really want to #thedrum #auspol

- 5 hours ago

h J R
Fiona McEachran fionamceachran
Not sure how many times this must be said - - Mediscare was real. Medicare has been gutted under the LNP government. #thedrum #auspol

- 6 hours ago

h J R
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