• Copywriting

    How To Choose A Copywriter

    You want your copywriting on the web to either engage your customers or get them to take action.  And the copywriter you choose will be representing your business, so it’s important to make sure you choose the right one. But with so many copywriters available all around the world, how do you possibly choose the one that will best suit you? Here are my tips for choosing your copywriter: You Like Their Work If you are going to get a copy writer to write copy for your website, then read the copy they have written on their own website and their clients’ websites.  Does the copy have a personality that…

  • Content Marketing

    Understanding Different Types of Copywriting

    The ability to write good copy is a skill.  Good copy can make you laugh, make you cry, and especially make you buy! If you are considering hiring a copywriter it’s important to understand exactly what they do and what types of copy they can provide. What is Copywriting? On Wikipedia, it states that: Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea So it’s understandable that writing good copy can get amazing results in terms of increasing sales across various marketing tools including website, advertising, newsletters and other materials that are viewed by your target customers. read more

  • Content Marketing,  Marketing Strategy

    Develop a Better Business Blogging Strategy

    Business blogging is a marketing tactic that has so many benefits, that every business should have no excuses for not starting one. Ok, maybe your brochure or static website needs a facelift so the blog can be incorporated…  But if you make the effort to move your marketing into the future, you will find your efforts are 100% worth it. But how do you go about developing an effective and beneficial blog for your business?  Especially if you have never “blogged” before?  Well, like everything else in marketing, having the right plan and strategy in place before you begin is the best way to go about it. read more